Seagram’s Royal Stag has unveiled its AI-driven campaign, ‘A BILLION FILMS FOR A BILLION FANS’, aiming to revolutionize the fan experience during the upcoming ICC Men’s World Cup in India. This initiative, which features cricket icons Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav, is set to redefine how fans engage with the sport.
Key Highlights:
- AI-Driven Fan Experience: Royal Stag’s campaign offers fans a unique opportunity to star in a personalized film alongside their cricketing heroes.
- Collaborative Effort: The campaign is the brainchild of a collaboration between FCB India, Dentsu India, Artizens Events, and Wavemaker.
- Innovative Technology: The use of regenerative AI and machine learning allows fans to seamlessly integrate their facial features and voice into the main film.
- 360-Degree Amplification: The campaign will be promoted across various platforms, including digital, print, radio, and OOH.
- ICC Men’s World Cup: Scheduled from October 5 to November 19, 2023, in India, with Royal Stag as an associate partner.
Delving deeper into the campaign’s essence, Tim Sweeney, CEO of Epic Games, emphasized the brand’s commitment to enhancing the fan experience. By leveraging AI technology, fans can now immerse themselves in a personalized cinematic journey, bringing them closer to the World Cup action.
The campaign’s innovative approach is a testament to the evolving digital landscape in the Asia Pacific region. As the World Cup approaches, Royal Stag’s initiative promises to offer fans an unparalleled engagement experience, blurring the lines between reality and the digital realm.
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Kartik Mohindra, CMO of Pernod Ricard India, expressed his enthusiasm, stating that the campaign embodies the brand’s ‘Live it Large’ philosophy. By harnessing the power of AI, Royal Stag aims to bridge the gap between fans and the electrifying atmosphere of the cricket stadium.
Industry leaders, including Abhinav Kaushik of FCB India and Ajay Gupte of Wavemaker, lauded the campaign’s potential to redefine brand engagement and enhance the cricketing experience for fans across the Asia Pacific.
With the ICC Men’s World Cup on the horizon, Royal Stag’s pioneering campaign sets the stage for an unforgettable cricketing season, promising fans an experience like never before.
