In a significant move within the corporate sector of the Asia Pacific, Smita Murarka, a renowned name in the brand consultancy realm, has taken up the mantle as Director at Deloitte. This transition comes after her impactful tenure with sleep solutions giant, Duroflex, and her independent consultancy work emphasizing Direct-to-Consumer (D2C) brands.
Key Highlights:
- New Role at Deloitte: Smita Murarka steps into a pivotal role as Director.
- Duroflex Tenure: As the Chief Marketing Officer at Duroflex, Murarka was instrumental in metamorphosing a regional offline enterprise into a national omni multi-channel brand.
- Impressive Growth: Under her digital-first strategy, Duroflex witnessed a staggering 2.5X growth in a span of just two years.
- Martech Initiatives: Murarka’s expertise extended to martech tools and Customer Data Platforms (CDP) aimed at enhancing consumer engagement.
- Previous Engagements: Her rich experience includes a significant stint as the Marketing Head for amante lingerie at MAS Holdings and roles with prominent brands like the Landmark Group and Lifestyle International.
Delving deeper into her professional journey, Murarka’s association with Duroflex stands out. Joining as the VP of Marketing & E-Commerce in February 2020, she quickly rose to the position of Chief Marketing Officer, overseeing both Corporate & Brands Digital. Her leadership was pivotal in transforming Duroflex from a regional player in a segmented market to a national brand with a strong online and offline presence.
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Her approach, which was primarily digital-first, not only revamped the company’s marketing strategies but also led to a commendable 2.5-fold growth within a mere two-year timeframe. Beyond traditional marketing, she was deeply involved in leveraging martech tools and developing a Customer Data Platform for enhanced consumer engagement.
Before her impactful role at Duroflex, Murarka enriched her portfolio with over six years at MAS Holdings. As the Marketing Head for amante lingerie, she showcased her adeptness in brand management and strategy. Her experience also spans associations with retail giants like the Landmark Group and Lifestyle International, further solidifying her standing in the industry.
As she embarks on this new chapter with Deloitte, the business community keenly anticipates the innovations and strategies she will bring to the table, given her illustrious track record.
