The Dawn of Digital Out-of-Home Advertising in Malaysia
foodpanda Malaysia is at the forefront of a digital revolution, unveiling its state-of-the-art Smart Rider Bags. This pioneering technology marks a significant leap from static billboards to a dynamic Digital Out of Home (DOOH) advertising platform, reshaping the landscape of audience engagement in Malaysia.
A New Chapter for panda ads
The introduction of Smart Rider Bags is a testament to foodpanda’s commitment to innovation within its advertising arm, panda ads. This new venture not only broadens the scope of DOOH advertising solutions but also promises a comprehensive, omnichannel experience for brands, ensuring heightened customer connectivity through multiple touchpoints.
LUMOS Intelligence: Measuring Impact in Motion
LUMOS Intelligence’s advanced measurement tools are at the heart of this initiative, offering advertisers real-time insights into the effectiveness of their DOOH campaigns. By integrating with LUMOS’ audience intelligence engine, foodpanda’s programmatic DOOH network can deliver precise, actionable data to its partners.
Santiago de la Torre, Head of Advertising and Partnerships at foodpanda Malaysia, emphasized the significance of this integration: “With the implementation of this technology, we are able to solve some of the main pain points that advertisers have when investing in DOOH, which mainly are limited reach and visibility, lack of real-time accurate performance data and the inability to close the funnel and bridge the efforts between OOH and online digital campaigns.”
Pilot Program Takes to the Streets
Starting this November, the bustling streets of Johor Bahru will become the canvas for panda ads’ pilot program, with Smart Rider Bags prominently displayed on foodpanda delivery partners as they navigate the city.
Real-Time Insights and Future-Proof Advertising
Advertisers are now privy to a wealth of data through a live dashboard, showcasing the movement of delivery partners and the demographics engaged by the ads. With the promise of geo-targeting capabilities by Q1 2024, foodpanda is setting the stage for a new era of efficient, data-centric advertising.
Eric Fan, Founder and CEO of LUMOS, shared his vision: “The growing demand for convenience has led to a surge in online food orders, subsequently prompting p-hailing riders to go around the city for timely deliveries. Recognising this trend, we seized the opportunity to collaborate with foodpanda to introduce programmatic IoT-enabled LED screens on the bags of their delivery partners while providing scalable AdTech solutions to an area where out-of-home advertising remains fragmented to increase advertisers’ exposure rates.”
He further added, “Our capability to offer real-time targeting and audience measurement is poised to be a game-changer, not only for foodpanda but also for advertisers seeking to reach increasingly diverse and segmented audiences.”
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A Seamless Integration with Native App Experience
panda ads is designed to mesh smoothly with the foodpanda app, ensuring that user engagement is maintained without disrupting the in-app experience. Brands looking to dive into DOOH advertising can take advantage of competitive rates and comprehensive support from foodpanda, from concept to execution and beyond.
For brands ready to ride the wave of DOOH innovation with foodpanda’s Smart Rider Bags, visit foodpanda’s panda ads for more details.
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