Location Media Xchange (LMX), the pioneering independent advertising technology company with a strong footing in supply-side-platform (SSP) technology, has just announced an exciting collaboration with Digichive Philippines Corporation (DPC), the exclusive advertising concessionaire for the Philippines’ leading airports including Ninoy Aquino International Airport (NAIA) Terminals, Clark Lipad International, Bacolod-Silay airport, and Kalibo International Airport.
Transforming Advertising Experiences
This extraordinary partnership heralds a new era in advertising, enabling the deployment of programmatic guaranteed campaigns, open exchange, and private marketplace deals (PMP).
Philippines’ First Indoor Programmatic Screens
By integrating with LMX’s state-of-the-art SSP, advertisers can now take advantage of programmatic advertising, thereby enhancing airport experiences. Remarkably, this marks the Philippines’ introduction of the first-ever indoor programmatic-enabled screens.
Digichive: Leading the Change in OOH Advertising
Digichive has always been at the forefront of building a transformative future in Out-of-Home (OOH) advertising. By focusing on cutting-edge technologies, engaging advertising formats, and prioritizing sustainable solutions, Digichive has instigated a paradigm shift that promises to generate new revenue streams.
Empowering DSP Buyers
With this partnership, Digichive expands its reach to DSP buyers, including major players like Google’s DV360, Trade Desk TTD, and MAX.
Industry Leaders Weigh In
Norman Davadilla, CEO of Moving Walls Philippines, commented on the partnership, “The introduction of programmatic advertising at Ninoy Aquino International Airport gives clients greater flexibility in their out-of-home campaigns in terms of audience targeting, measurement, optimization and real-time playout triggered by data. We do not doubt that this new offering will enrich the airport experience and open up NAIA’s airport media space to even more brands and partners”
Ann Margaret Ngui, VP Sales of Digichive Phils, expressed her delight in joining forces with LMX. “We do not doubt that this new offering will enrich the airport experience and open up NAIA’s airport media space to even more brands and partners.”
Pioneering Initiatives
Digichive and LMX have already launched their first Programmatic Guaranteed (PG) campaign at NAIA International and Domestic Terminal 3 Pre-boarding LED through Google DV360 for a BPO company via a digital agency.
A Versatile Advertising Portfolio
Presently, Digichive hosts a variety of advertising formats within NAIA airport, including light boxes, LEDs, sticker wraps, banners, push-carts, carousel belts, promo booths, and outdoor digital signages, enhancing the potential of advertising in these bustling hubs.
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The partnership between Location Media Xchange and Digichive Philippines Corporation is not just a significant step for both companies but a revolutionary shift in the Philippine advertising landscape. By embracing programmatic technology, they are setting a precedent for innovation, growth, and customer engagement in the field. The future of airport advertising in the Philippines looks brighter and more dynamic than ever before.
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