With the help of more than 30 prominent businesses, the Amazon Original series “Poacher” has united more than 30 individuals to take a stance for elephant conservation, marking a groundbreaking intersection of art and environmental activism. Prime Video subscribers can now enjoy an engrossing eco-thriller set in the starkly different environments of urban sprawl in Delhi and verdant woods in Kerala. Richie Mehta’s “Poacher” is an Emmy-winning documentary that uses the shocking truths of India’s largest ivory poaching ring that came to light in 2015 to tell the story of the dangers that our majestic elephants face.
Collaborative Efforts for a Noble Cause
The initiative saw an intriguing social media phenomenon over a weekend, as elephants began to disappear from the logos of iconic brands, including The Times of India and the Flying Elephant restaurant at the Park Hyatt, Chennai. This symbolic act of solidarity saw participation from a diverse array of brands such as Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt, among others, aligning with Prime Video to echo the conservation message embedded in “Poacher.”
Diverse Voices, United for Elephants
The campaign witnessed a creative outpouring from the participating brands, each contributing its unique perspective to the cause. Make My Trip underscored the sanctity of our jungles and their incompleteness in the absence of elephants, while Asian Paints introduced an ivory shade card, suggesting alternative inspirations beyond poaching. Unacademy lamented a world missing ‘e for elephant’ as fundamentally incomplete, and Toothsi reminded us of the importance of safeguarding elephants’ smiles alongside human ones. Dabur Hajmola humorously declared poaching as something it could never stomach, and Rapido ingeniously added a drop location for finding elephants, with BoAt reinforcing the sentiment that “haathi is our saathi.”
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Acclaim and Global Influence
The series “Poacher” has not only been lauded for its authenticity and the powerful performances of Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya but also for its poignant storytelling. A collaborative production effort by QC Entertainment, Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, it is available in over 35 languages and streams across 240 countries and territories, primarily in Malayalam, Hindi, and English.
A New Paradigm in Corporate Responsibility
This innovative campaign for elephant conservation has established a new standard for corporate engagement in social causes. By leveraging their visibility, these companies have not only championed an essential environmental issue but have also showcased the impact of united efforts in driving meaningful change.
List of brands that participated:
● Ixigo: https://twitter.com/ixigo/status/1761011527266783372?s=20
● Swiggy Dineout:https://x.com/swiggydineout/status/1760902904398201300?s=46
● Heads Up for Tails: https://x.com/huftindia/status/1760886111113769191?s=20
● BBlunt: https://www.instagram.com/p/C3rwLknv7QO/
● Pharmeasy: https://x.com/pharmeasyapp/status/1760584063365321080?s=20
● Mivi:https://x.com/mivi_official/status/1761046151032099180?s=48
● EloElo:https://twitter.com/eloeloapp/status/1760597855604187243?s=46&t=9T1BqjKZTYnsouPpxfe5Jg
● Dabur Honitus: https://x.com/daburhonitus/status/1761054893975200168?s=48
● Nearbuy: https://x.com/nearbuy/status/1760901452472398332?s=20
● Mad Over Donuts: https://x.com/madoverdonuts/status/1760582109209514417?s=48
● Pulse Candy: https://www.instagram.com/reel/C3rycZ7iV98/?igsh=dThkaXBqMmQ3bjR3
● Hathi Brand Atta: https://www.instagram.com/reel/C3sX6LyIflg/?igsh=dG9kdHhuMmNzeTA2
● Jeevansathi.com: https://x.com/jeevansathi_com/status/1761073692896018687?s=48
As “Poacher” continues to win hearts and minds globally, its core message resonates even more deeply with each viewer and participating brand, serving as a poignant reminder of the critical need to voice our support and take action for the elephants, lest we lose them forever.
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