Gold Coast, May 27, 2024 – Luxury fashion and leather goods brand, Oroton, has named Claxon as its digital media agency of record. This strategic move aims to elevate Oroton’s digital media strategy across its entire digital ecosystem, with a primary focus on enhancing digital performance across all channels.
Jade Axford, Chief Growth Officer at Claxon, expressed her excitement about the partnership, stating, “Being appointed as the heritage brand’s digital partner across strategy, digital, and creative is an honour. Our team is delighted to be entrusted with the task of shaping and optimizing the brand’s future digital presence.”
Axford added, “Oroton’s 85-year history and heritage are strong foundations. As the brand transforms into a contemporary luxury brand, our aim will be to engage new audiences by bringing cutting-edge digital media techniques – driven by AI – to amplify Oroton’s online visibility and engagement. We are fortunate that Oroton’s team is invested in transformation and brave enough to empower the brand’s future, expanding to align with an ambitious global growth strategy. We can’t wait to be part of the team to assist Oroton compete in today’s – and tomorrow’s – competitive fashion industry.”
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Peter Lines, Head of Digital at Oroton, emphasized the brand’s innovative journey, stating, “Oroton has introduced a contemporary spirit, expanded its leather goods range, and launched comprehensive ready-to-wear collections. We needed a like-minded agency to partner with us on our ambitious transformation journey. In Claxon, we have found that partner, and we are excited to merge the agency’s expertise in digital media with Oroton’s legacy of quality and style to set new benchmarks in the luxury fashion industry.”
This partnership signifies a pivotal step for Oroton as it continues to innovate and lead in the luxury fashion sector, utilizing Claxon’s digital expertise to create a powerful and engaging online presence.
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