Marketing In Asia (M.I.A) recently had the opportunity to speak to Edward Cham, the CEO of Web 123, regarding their revolutionary platform, OneWayLoyalty. With a mission to simplify the process of setting up merchant rewards programs and enhance customer loyalty, OneWayLoyalty offers a seamless and user-friendly experience that is unmatched in the market. Let’s delve into the details and explore how this innovative platform is transforming the landscape of customer loyalty.
Simplifying the Setup: Eliminating Unnecessary Layers
At OneWayLoyalty (OWL), the focus is on providing a seamless setting up process for merchants. This ease of adoption is achieved by establishing a direct relationship between the merchant and the customer through OWL. OneWayLoyalty offers a QR-based approach that allows merchants to sign up members and build their customer database effortlessly. With the store-front platform, merchants can generate unique QR codes for members to collect points, eliminating the need for mobile app installations. This streamlined process simplifies the setup and eliminates unnecessary layers, making OneWayLoyalty a game-changer in the market.
Scalability for Every Business: Accommodating Various Needs
OneWayLoyalty ensures scalability to accommodate businesses of all sizes, whether physical or online. With different packages available, the platform caters to the needs of SMEs as well as large corporations. By leveraging Application Programming Interface (API) integration, OneWayLoyalty supports online businesses in adopting a reward system as a powerful marketing tool. An excellent example of successful implementation is an established household FMCG brand that seamlessly integrated a loyalty program into their online store through OneWayLoyalty’s platform. This flexibility and adaptability make OneWayLoyalty the go-to solution for businesses of all sizes.
Personalized Rewards: Enhancing Engagement and Loyalty
The personalized rewards feature within OneWayLoyalty takes customer engagement to new heights. Merchants reward their customers with points or stamps for each successful transaction. Customers can then redeem these points or stamps for various rewards offered by the merchants. These rewards can range from discounts and services to products, attracting and retaining customers effectively.
Allow me to give a practical example of how a coffee seller is using our digital stamp loyalty program to grow revenue for this business. He awards one digital stamp each time a customer buys coffee from him and one free coffee on the 10th purchase. From the member portal, members can view the reward offered by the merchant and what they can get upon the 10th purchase. We were told that his business grew using our program. Using our loyalty platform to drive customer engagement has proven that it is an effective way to build loyalty and grow a business.
Edward Cham, CEO of Web 123
Building a Stronger Customer Database: Effective Communication and Marketing Tools
OneWayLoyalty goes beyond rewards programs by helping merchants build a robust customer database and improve retention. By simplifying the member signing-up process, merchants gain access to valuable customer data, enabling them to gain insights into customer profiles and shopping behavior. Armed with this information, merchants can develop targeted strategies to engage customers effectively. Additionally, OneWayLoyalty provides an in-built marketing tool that allows merchants to engage with dormant members, reward top spenders, and send personalized greetings, among other marketing campaigns. Effective communication and a comprehensive set of marketing tools empower merchants to drive customer retention and foster loyalty successfully.
Streamlined Point Collection: Integration with StoreHub
OneWayLoyalty recently integrated with StoreHub, revolutionizing the point collection system for merchants who prefer automation. This integration simplifies the process by enabling members to collect points automatically using their mobile numbers. By automating the point collection, human errors are minimized, ensuring a hassle-free experience for both merchants and members.
With omnichannel touchpoints and incentives becoming vital for brands to build long-term consumer relationships, it was important to us that we simplify the process of setting up merchant rewards programmes. OneWayLoyalty eliminates unnecessary layers and puts ease-of-use first, so that we can give Malaysian businesses — especially small and medium-sized ones — a leg-up in the race for customer loyalty.
Edward Cham
Moreover, OneWayLoyalty offers seamless one-click integration options with a range of external business services, including Loyverse (POS system) and Mailchimp (Email Marketing). This versatility and ease of integration make OneWayLoyalty a comprehensive solution for merchants seeking a streamlined loyalty program.
Fueling Growth: Attracting and Retaining Users
The significant growth of OneWayLoyalty can be attributed to several key factors. The platform’s user-friendly interface, the QR-based approach for member sign-ups, and the absence of mobile app installations have resonated with businesses across industries, from small enterprises to large corporations. Additionally, OneWayLoyalty’s prompt responses and ongoing support in addressing merchant clarifications and inquiries contribute to its growing popularity. Furthermore, the platform’s built-in marketing campaigns and automation capabilities empower merchants to engage with existing customers while attracting new ones through the “Refer a Friend” feature. This word-of-mouth marketing strategy turns existing members into brand advocates, leading to increased brand exposure and customer acquisition.
Empowering Homegrown Enterprises: Success Stories
OneWayLoyalty has played a vital role in enhancing customer loyalty and retention for numerous homegrown enterprises. One such success story is ZH Coffee, a local food truck owner who witnessed tremendous growth in their customer base, with over 200 members registered within just two weeks of implementing OneWayLoyalty. Additionally, OneWayLoyalty has supported emerging enterprises like DryShirt Malaysia, Bocah Barbershop, British Circle Malaysia, TCO, Tonik Asia Group, and Serdang Cendol, enabling them to thrive in the competitive business landscape.
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OneWayLoyalty stands as a beacon of innovation in the realm of merchant rewards programs. With its seamless setup process, scalable nature, personalized rewards, effective communication tools, and integration options, OneWayLoyalty has captured the attention of businesses looking to enhance customer engagement and loyalty. The platform’s significant growth and success stories further reinforce its effectiveness in driving business growth and fostering enduring customer relationships. For those seeking a comprehensive loyalty program solution, OneWayLoyalty emerges as the ultimate choice.
