In an assertive stride to magnify its digital prominence in the Asia Pacific (APAC), renowned advertising agency OMD has unveiled a significant addition to its regional leadership ensemble: Dileep Raj Singh, who assumes the mantle of Head of Digital.
- Strategic Move: OMD fortifies its APAC leadership with Dileep Raj Singh helming digital.
- Digital Focus: Singh’s primary mission is to champion OMD’s evolving digital narrative, aligning client aspirations with actionable solutions.
- Expertise Infusion: Singh’s digital acumen, culled from diverse international stints, is poised to reshape OMD’s regional footprint.
- Leadership Insights: Singh’s vision for OMD revolves around harnessing network-wide strengths for superior digital outcomes, while CEO Charlotte Lee underscores OMD’s relentless digital ambition.
Drawing on his seasoned expertise, Singh is slated to catalyze OMD’s commitment to digital supremacy. His role encompasses aiding clients in navigating their digital conundrums and future-facing aspirations. In his capacity, he will guide OMD’s local units across APAC, championing operational finesse and delineating transformative digital trajectories.
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Singh is no stranger to the intricacies of the digital domain. His versatile experience straddles product sectors, media agencies, and client portfolios spanning APAC, North America, and the UK. Over the last decade, Singh has sculpted multi-faceted digital marketing teams, delving into arenas such as performance marketing, digital media strategizing, tech advertising, product promotions, brand establishment, and efficacy metrics.
Reflecting on his recent appointment, Singh envisions a future where OMD’s extensive network – an amalgamation of human capital, avant-garde technology, insightful data, and cutting-edge tools – serves as the bedrock for clients navigating the dynamic digital milieu. Singh’s ambition for OMD is unambiguous: to reinforce its stature as an unparalleled ally for both its existing and prospective clientele in the ever-evolving digital arena.
Charlotte Lee, the linchpin at OMD APAC, expressed her enthusiasm regarding Singh’s incorporation into the leadership matrix. She emphasized OMD’s unwavering objective of retaining its vanguard position in the trinity of digital, data, and technology. Singh, with his eclectic blend of agency experience, in-house expertise, and start-up acumen, is ideally positioned to comprehend and cater to client exigencies, she noted.
Collaboration is at the core of OMD’s modus operandi. Singh will synergize his efforts with OMD stalwarts: chief strategy officer David McCallen, chief client officer Sadhan Mishra, and will operate under the aegis of Lee. Together, this formidable team is primed to redefine OMD’s digital narrative in the APAC region.