HAVAS Red, the micronetwork of borderless merged media agencies, today announced the launch of EchoWeave, a global specialisation designed to help brands master generative engine optimisation (GEO) and secure visibility, credibility and influence across AI-driven discovery.
Spearheaded by HAVAS Red teams in Australia and the U.K. and powered by HAVAS’ proprietary Brand Insights AI platform, EchoWeave gives communicators and marketers advanced capabilities to understand, measure and elevate brand visibility as AI becomes the primary gateway for how people search, compare and decide.
Unlocking brand visibility in an AI-first world
Now that Google Search is AI-powered and generative chatbots such as ChatGPT and Microsoft Copilot increasingly double as search engines, EchoWeave enables brands to take control of how they appear and are interpreted within these environments.
Integrating seamlessly across HAVAS Red’s PR, social, influencer and experiential capabilities, EchoWeave reengineers communications for a world where discovery is mediated by both machines and humans.
EchoWeave delivers:
· Multi-model competitor insights: Compare a brand’s visibility against competitors across AI search platforms in a single, comprehensive view.
· Visibility insights: Track how brand visibility shifts over time and adjust strategy as AI models evolve.
· Citation and source analysis: Discover which sources AI models rely on most and understand how a brand can become one of their trusted references.
· Content scoring: Evaluate a brand’s existing content for AI relevance and optimise it to perform effectively at the prompt level.
· Gap analysis: Identify the specific topics and prompt areas where a brand is underperforming and take clear corrective action.
“Generative AI is reshaping how people search, compare and make decisions, and no brand can afford to leave its visibility up to algorithms,” said James Wright, Global CEO, HAVAS Red. “With EchoWeave, we are giving clients the ability to understand and
strengthen how AI systems present their brand. This marks a fundamental evolution in how earned influence is built.”
“Large language models are redefining brand discovery,” said Steve Fontanot, Commercial Managing Director, APAC, HAVAS Red. “EchoWeave gives communications leaders the clarity and intelligence they need to ensure their strongest stories are understood, trusted and elevated within AI-driven environments.”
“The same question is coming from every CMO and communications leader we speak to: ‘How do we ensure our brand is accurately understood by AI?’” said Rachael Sansom, CEO, HAVAS Red Europe and U.K. “EchoWeave gives leaders a clear, data-driven path to turn that challenge into a practical plan they can act on today.”
Continuing global momentum
The launch of EchoWeave builds on HAVAS Red’s global momentum and complements the agency’s suite of specialised practices, which includes CRed (creator and influencer), Peaks (executive leadership visibility and positioning), Red Impact (corporate impact and sustainability communications), HAVAS Red Health (health and wellness engagement), Industry by HAVAS Red (strategic B2B communications and category leadership) and Red Connect (full-service content marketing).
These practices operate within HAVAS Red’s merged media model, blending earned, social, content, experiential and data-driven storytelling to reflect how audiences discover, engage with and trust brands today.
HAVAS Red has been widely recognised across the industry, earning in 2025 a Silver in Campaign’s Global Agency of the Year Awards, a Bronze for Large Agency of the Year at the Bulldog PR Awards and an Agency of the Year honour at Ragan’s inaugural Zenith Awards. Additional recognition in 2025 included PRovoke Media naming HAVAS Red among the Best Agencies in EMEA, North America and the U.K., while the agency placed No. 5 in APAC and No. 1 in Australia and New Zealand in the Earned First APAC Consulting Performance Index.
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