By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In AsiaMarketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    11 hours ago
    HP Inc. to Expand Manufacturing Operations in India to Better Serve Domestic and Global Markets
    12 hours ago
    Oxbotica partners with Google Cloud to Accelerate Autonomous Software Deployment
    13 hours ago
    Latest News
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    8 hours ago
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    8 hours ago
    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
    6 hours ago
    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
    10 hours ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    4 weeks ago
    electric two wheeler
    From Shark Tank India to Nashik: The Rise of Revamp Moto’s Electric Two-Wheelers
    4 weeks ago
    Travel now pay later
    “Travel Now Pay Later” with SanKash: Financing Options for Your Dream Vacation
    2 weeks ago
    Latest News
    Rankings, Reform and Reflection
    4 days ago
    Revolutionizing Sustainable Transportation: CHARGE+ZONE’s High-Speed Charging Network
    1 week ago
    Uncovering the Domino Effect: How the Silicon Valley Bank (SVB) Collapse Could Trigger a Start-up and Stock Market Meltdown
    2 weeks ago
    Nexus Venture Partners Raises $700 Million Fund to Invest in AI, Fintech and Consumer Startups
    4 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    11 hours ago
    UpGrad Raises $36.4 Million in Rights Issue Led by Temasek and Co-Founder Ronnie Screwvala
    14 hours ago
    Axiata Group Bhd
    Axiata Group Bhd Appoints Vivek Sood as Group CEO and Managing Director
    1 day ago
    Latest News
    E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
    8 hours ago
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    8 hours ago
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    8 hours ago
    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
    10 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Rankings, Reform and Reflection
    4 days ago
    Employer reputation
    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
    6 days ago
    Eyewear fashion
    See Clearly in Style: The Best Eyewear Brands in India
    6 days ago
    Latest News
    Packaged Protein Foods and Sustainability: Balancing Convenience with Environmental Impact
    10 hours ago
    New Puma campaign aims to integrate sports into Indian education system
    6 hours ago
    American Eagle and Elf Beauty join forces for a clothing-inspired makeup collection
    14 hours ago
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    1 day ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Official Lubricant Partner Motul Elevates Fan Experiences At Sepang 12 Hours
Share
Sign In
Notification Show More
Latest News
e-commerce regulations
E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
News
Bombay shaving company
Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
Business Marketing
EazyDiner
EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
Business Marketing
LGBTQ+ Community
From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
Marketing
Pepsi
Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
Business Marketing
Aa
Marketing In AsiaMarketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > Official Lubricant Partner Motul Elevates Fan Experiences At Sepang 12 Hours
Press Release

Official Lubricant Partner Motul Elevates Fan Experiences At Sepang 12 Hours

profile
Last updated: 2023/03/17 at 8:51 PM
ACN Newswire
Share
8 Min Read
Official Lubricant Partner Motul Elevates Fan Experiences At Sepang 12 Hours
SHARE
  • Motul set to be official supplier for all race teams at the resurgent endurance classic in Malaysia
  • Wide spectrum of fan and customer engagement activities planned throughout the race weekend
  • Support for Sepang 12 Hours highlights Motul’s push for greater awareness and commitment for Asia motorsport scene

Motul has announced that it would unveil a wide range of events, targeted at its customers and race fans, during the Sepang 12 Hours endurance race. The announcement is part of Motul’s wider involvement in the resurgent race as the official lubricant supplier for teams across all race categories.

Contents
Carlo Savoca | Chief Marketing Officer, Motul Asia PacificRavi Shankar | Country Manager, Motul Malaysia Sdn BhdABOUT MOTULAlso read: Motul Asia Pacific Proudly Launches All-New Motul Asia Hub

Asia’s best drivers and teams will be making their return at Sepang International Circuit between March 16th and 18th 2023 – after a 6-year hiatus. Known for its intense heat and humidity, the challenging Asian climate at the Sepang 12 Hours will put Motul lubricants to the test, which are already renowned within the endurance racing space as they provide outstanding quality and performance at top races globally.

The return of endurance racing in Malaysia signifies the growing interest in motorsports in developing markets along with changing consumer demand for more high-performance products for their vehicles. Motul’s support of the event comes off of the back of continued commitment to foster motorsports in this part of the world. In addition to the brand exposure, this event presents an opportunity for Motul to engaging distributors, partners, community and enhance the on-going communication activities in Malaysia and beyond.

To commemorate the return of the Sepang 12 Hour, Motul will be hosting a raft of experiential activities that will promote greater awareness and enthusiasm for Asia’s motorsport scene. Firstly, Motul will hold a trackside launch event of its latest lubricant, the 8100 Power, in front of attending media, online influencers and VIPs. Originally launched at the Singapore Motor Show, Motul will provide further details on the product’s general market availability, and host product workshops to discuss the 8100 Power and the importance of motor oils towards vehicle performance and protection.

Other activities include:

  • On-going pitlane visits for key customers and members of the media during practice sessions;
  • Meet-and-greet sessions with professional racing teams and drivers supported by Motul, including Craft-Bamboo Racing and Viper Niza Racing;
  • “Hot Lap” driving experiences for media, influencers and customers in Mercedes-AMG cars – driven by professional race drivers
  • Guest access and participation in pre-race celebrations at the grid, prior to the race start

Carlo Savoca | Chief Marketing Officer, Motul Asia Pacific

“Motul is very excited to be a major partner for this iconic endurance race. The track itself is a gruelling challenge for driver and machine alike, and this event serves as a fantastic showcase of Motul’s product leadership. Motorsport is a crucial element of our business. Every day, we work with the world’s best drivers and teams to gain professional input of our lubricant technology on the race track, allowing us to finetune our products that would help them discover even more performance. In addition to product innovation, we are expanding our operational footprint, and optimizing our logistical processes by investing in facilities. Ultimately, this would enable us to be closer to our OEM, distribution and retail customers, and understand their market trends and priorities even more.

Beyond products, however, we are excited to see motorsport coming back after COVID19 lockdowns across the region. Motul is passionate about motorsport after all, and we are thrilled to see audiences around the region attend the race. It will be a great event to meet all the partners and distributors that help execute our vision on the ground level. We look forward to seeing our guests enjoy the weekend and experience life at Sepang!”

Ravi Shankar | Country Manager, Motul Malaysia Sdn Bhd

“Motul Malaysia is extremely happy and proud to be associated with the long awaited Sepang 12 Hours. Motul’s sponsorship at the race shows our continued commitment towards racing and product development. The Malaysia market has seen significant growth since the pandemic; according to Statista, vehicle sales in increased by 41.6% so as the leading lubricant brand, we are best positioned to work with the country’s ecosystem of distributors, retailers and car care professionals. We are excited that more consumers will discover the Motul brand, and share our passion for performance.” We look forward to engaging with customers on a deeper level through our ongoing activations in 2023.

ABOUT MOTUL

Motul is a world-class French company specialised in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motul Tech activity. Motul offers a whole range of products for everyday car use, including the 8100, H-tech, RBF series, ATF, CVTF and DCTF among others. Motul products ensure all parts of the car are kept in pristine condition to extract maximum performance and reliability.

Unanimously recognised for 170 years for the quality of its products, innovation capacity and involvement in the field of competition, Motul is also recognised as a specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant, issued from the aeronautical industry, making use of esters technology.

Also read: Motul Asia Pacific Proudly Launches All-New Motul Asia Hub

Motul is a partner to many manufacturers and racing teams in order to further their technological development in motorsports. It has invested in many international competitions as an official supplier for several championship winning racing teams.

Motul is committed to its growing business presence in Asia Pacific. Over the years, the company has expanded operations significantly. Currently it has 3 major manufacturing facilities and 2 R&D centres across the region to cater to the ever-growing demand. These centres focus on refining the lubricant technology for Asian climate and driving conditions, which are vastly different from Europe.

MOTUL Asia Pacific Pte. Ltd
1A International Business Park, #06-03
Singapore 609933
www.motul.com

For more information, please contact Motul at pr@motul.com.sg.

You Might Also Like

Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023

Ramadan 2023: OYO Announces A Special Scheme To Reward Travellers In Malaysia

Society Pass Inc (Nasdaq: SOPA) Reports Compelling 4Q 2022 and FY 2022 Financial Results

CleverTap Gaming Unveiled At GDC 2023

Vivo Malaysia To Host Exclusive Preview Session For The Latest Vivo V27 Series

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: motul, sepang 12 hours endurance race

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    ACN Newswire March 17, 2023
    Share this Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Avantor Named Best Bioprocessing Company in Chromatography at the Asia-Pacific Bioprocessing Excellence Awards Avantor Named Best Bioprocessing Company In Chromatography At The Asia-Pacific Bioprocessing Excellence Awards
    Next Article short video app Best Short Video Apps in India: Top Picks for 2023
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.3k Followers Like
    1.1k Followers Follow
    178 Followers Follow
    123 Subscribers Subscribe

    Latest News

    e-commerce regulations
    E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
    News 8 hours ago
    Bombay shaving company
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    Business Marketing 8 hours ago
    EazyDiner
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    Business Marketing 8 hours ago
    LGBTQ+ Community
    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
    Marketing 8 hours ago

    You Might also Like

    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    BusinessMarketingNewsPress Release

    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023

    11 hours ago
    Ramadan 2023: OYO Announces A Special Scheme To Reward Travellers In Malaysia
    Press Release

    Ramadan 2023: OYO Announces A Special Scheme To Reward Travellers In Malaysia

    2 days ago
    Society Pass Inc (Nasdaq: SOPA) Reports Compelling 4Q 2022 and FY 2022 Financial Results
    Press Release

    Society Pass Inc (Nasdaq: SOPA) Reports Compelling 4Q 2022 and FY 2022 Financial Results

    2 days ago
    CleverTap Gaming Unveiled At GDC 2023
    Press Release

    CleverTap Gaming Unveiled At GDC 2023

    2 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US

      © 2023 Marketing In Asia. All Rights Reserved.

      • Disclaimer
      • Terms of Service
      • Privacy Policy
      en English
      ar Arabiczh-CN Chinese (Simplified)en Englishtl Filipinohi Hindiid Indonesianja Japaneseko Koreanms Malayvi Vietnamese
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.

        Removed from reading list

        Undo