Netflix and creative agency The Clan have collaborated to introduce an electrifying short film rooted in the historic Pudu Prison of Kuala Lumpur. Inspired by a scene in Netflix’s action spectacle ‘Extraction 2’, the film aims to give Malaysians an adrenaline-filled extraction mission right in their homeland.
Titled ‘PuduExtraction’, the film showcases stars like Chris Hemsworth, director Sam Hargave, Aaron Aziz, Iedil Dzuhrie, and Fify Azmi. The gripping plot revolves around a mission to rescue the kidnapped Dzuhrie from the confines of Pudu Prison.
Yow Kuan Wai, The Clan’s executive creative director, shared his enthusiasm about collaborating with Hemsworth. He stressed that ‘PuduExtraction’ isn’t an imitation of Hollywood’s ‘Extraction 2’. Instead, the focus is on authentic Malaysian touchpoints. Yow mentioned, “We crafted this film to resonate locally — from the renowned cast and historical backdrop to cultural nuances and humor tailored for Malaysians.”
The film kickstarts with Aziz video-conferencing Hemsworth and Hargave. They guide Aziz with extraction strategies, highlighting the importance of trust, discretion, and engagement only when indispensable. On completing the daring rescue, the grateful Malaysian squad presents Hemsworth with a traditional dagger, acknowledging his support in their mission.
‘PuduExtraction’ isn’t just about action; it reflects a rising demand for locally-sourced action movies. Malaysian blockbusters like ‘Mat Kilau’ and ‘Paskal’ are testament to this trend, especially amidst the vast array of cinematic options available locally.
The choice of Pudu Prison as the backdrop isn’t arbitrary. With its reputation as a formidable prison spanning a century, it aligns seamlessly with scenes in ‘Extraction 2’ featuring audacious prison breaks.
Casey Loh, co-founder and creative chief of The Clan, likened the making of this short film to a scene in ‘Extraction 2’, stating, “It’s filled with intense action, unexpected twists, and a precise coordination between the client and agency.”
The entertainment industry is witnessing a tilt towards regional content. Acknowledging Malaysia’s appetite for local narratives, Amazon Prime Video is also upping the ante. They’re investing more in Malaysian content, with forthcoming Amazon Originals like ‘That Cover Girl’ and ‘Budak Flat’ set to launch soon.
This article is based on information from Marketing Interactive.