In a delightful fusion of entertainment and sheer cuteness, Supertails, the trailblazing tech-enabled pet-care startup, has rolled out its latest brand campaign for the eagerly awaited annual Swag Sale. Central to this campaign is a charming rap video that stars our cherished furry friends.
This creative masterpiece is the result of a synergistic collaboration between the creative minds at Supertails and the esteemed Green Chutney Films. The video offers a refreshing take on the Swag Sale, which is now in its second edition. It’s worth noting that last year’s sale saw a remarkable 3x jump in monthly traffic, a 40% revenue boost, and a doubling of monthly app installations.
Rapid Growth in Pet Care: Supertails at the Forefront with its Flagship Sale
With India being home to a staggering 32 million pets, industry forecasts suggest an impressive 25% CAGR by the end of this decade. This uptrend not only reflects changing lifestyles but also the growing significance of pets in modern society. The burgeoning pet care sector emphasizes the deep-rooted influence of pets in shaping relationships and promoting overall well-being.
Highlighting the allure of our four-legged pals and emphasizing the unique bond they form with humans, Supertails truly captures the essence of its brand philosophy. Varun Sadana, the visionary co-founder of Supertails, expressed his fervor for the campaign, stating, “The excitement at Supertails is palpable every year as we gear up for our annual Swag Sale. We’re consistently driven to push the boundaries of creativity, offering our audience fresh and engaging experiences. Like the previous year, we aspire to engage with over 15 million unique viewers through our campaign.”
The upcoming sale promises collaborations with over 200 distinguished brands. Moreover, the campaign video is slated for prime spots on platforms like Spotify, Youtube, and Meta.
As a progressive startup, Supertails continues its mission to revolutionize pet care, intertwining innovation, creativity, and the indomitable bond between pets and their loving caregivers.
Supertails stands as a beacon in tech-driven pet care, reshaping pet parenting landscapes across India. With an unwavering dedication to innovation, community engagement, and the welfare of pets, Supertails offers comprehensive solutions that enable pet parents to offer unparalleled care to their cherished animals.
For a dose of heartwarming entertainment, don’t miss out on the video.