Marketing is a complex, evolving beast, and it’s not just about the latest technology or best practices. While many expenses are involved in any marketing budget, spending wisely and being strategic with your investments is essential.
This report will give tips on how to budget your marketing dollars more effectively and ensure that you get the best return on investment for your company. Here are some tips on how to budget your marketing dollars for maximum return:
- Create an ongoing plan to keep up with the latest trends in MarTech if you want your business to flourish and if you wish to stay ahead of the league.
- Invest in building a brand name. Branding increases recall and work toward creating a loyal customer base.
- Invest in customer engagement strategies & CRO (conversion rate optimisation).
- Take advantage of performance marketing opportunities like retargeting ads and remarketing campaigns.
Download the report to know what percentage of your marketing budget should you invest in different marketing channels.