MiQ, a leading player in the global programmatic media landscape, has unveiled a new head office in Southeast Asia, stationed in Singapore, to cater to the company’s expanding team and client base in the region. This strategic move follows MiQ’s successful growth in the region since 2018 and is set to strengthen its prominent position in the Southeast Asian media market.
Featuring local sales, account management, trading, and solution departments, the new headquarters is poised to fuel MiQ’s innovative services. Alongside these, a dedicated creative studio focusing on producing high-impact, multichannel creatives will also operate within the new facility.
Jason Scott, Chief Executive Officer of MiQ APAC, will take the reins of the Singapore-based team. “We are delighted to officially unveil our new facility,” said Scott. “This expansion allows MiQ to further bolster its ability to deliver high-impact advertising campaigns across multiple platforms, optimizing media performance for our Southeast Asian clientele.”
Scott further emphasized the collaboration with MiQ’s Centre of Excellence based in Bangalore. The center, specializing in engineering, analysis, and data science, will work in synergy with the new Singapore office, fortifying their creative offerings, especially in total video solutions.
Several agencies have initiated operations in Singapore, aiming to broaden their consumer base in the APAC region.
In related news, Hotwire Global Communications has announced the completion of GetIT’s integration. GetIT, a business-to-business (B2B) technology marketing agency based in the Asia Pacific (APAC) region, was acquired by Hotwire in July 2022. The merger sees GetIT offices in Singapore, Malaysia, India, and Japan joining 11 other Hotwire offices worldwide. This successful integration is expected to amplify Hotwire’s influence in the APAC region and enhance its offerings in reputation, relationship, and revenue services, including digital marketing, content production, account-based marketing, and public relations.