In a strategic move to consolidate its presence in the Greater China region, global marketing agency TEAM LEWIS has announced significant promotions within its team. The agency is keen to leverage the wealth of opportunities arising across Greater China and is fostering a more cohesive team structure in the market, effectively uniting its Beijing and Hong Kong offices under one banner.
Kate Kwan, a seasoned leader with three years of experience as the former general manager for TEAM LEWIS Greater China, has been appointed the new managing director for the region. In this pivotal role, Kwan will spearhead the growth and expansion of the agency across Greater China.
Also Read: Australia’s Disappointment Over China’s Delay on Barley Tariff Review; WTO Case Revival Looms
In another significant move, Miranda Xie, former associate director for TEAM LEWIS Hong Kong, will ascend to the role of general manager. With her extensive background in the tech and corporate sectors, Xie is primed to carry her broad experience into her new position, offering unique insights and leadership.
Further strengthening the team, Stella He will take on the director’s role for TEAM LEWIS Beijing. He, an industry veteran with 11 years of experience in PR and marketing communication for both B2B and B2C brands, will transition from her previous role as an associate director.
These promotions follow a series of multi-market client wins for TEAM LEWIS over the past six months, including notable firms such as Endowus, GoGoX, and Wharf Hotels.
Keso Kendall, SVP of TEAM LEWIS, expressed her excitement over these significant changes within the Greater China region. “We have seen impressive growth from our Hong Kong office this financial year, and the signals are encouraging that China will follow suit as the market continues to reopen in the post-COVID era,” she stated. “I eagerly anticipate the impact that these promotions will have on the region. It’s delightful that we can continually support the growth of our highly talented team.”
This news is based on Marketech APAC.