Metrojaya, a Malaysian retail titan, is joining forces with TheNoor, a revolutionary online application aimed at enhancing the Muslim lifestyle experience. This partnership is orchestrated with the help of Protinus Group, a mutual consulting partner for both companies. The objective? To make a substantial social impact by seamlessly incorporating Tabarru, TheNoor’s charitable donation platform, into the retail sphere of Metrojaya’s department stores.
The ambitious collaboration aims to revolutionize the landscape of charitable giving. By infusing charitable donations directly into the shopping experience, Metrojaya and TheNoor strive to empower their customers to affect meaningful change.
“Through a simple QR code scan in-store, Metrojaya’s customers now have the chance to contribute to a plethora of causes that TheNoor supports, spanning education, healthcare, poverty alleviation, and environmental conservation,” said Jheeva Subramanian, CEO of the Protinus Group.
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Karen Mak, the Head of Marketing at Metrojaya, echoed Subramanian’s sentiments, stressing that TheNoor mirrors Metrojaya’s resolute commitment to positively influencing society. She stated, “By seamlessly integrating Tabarru into our platform, we aspire to offer our customers an effortless way to contribute to their communities. This collaboration signifies our commitment to responsible business practices and our mutual pursuit of a better future.”
Mohd Izzairi Yamin, CEO of TheNoor, expressed his enthusiasm for partnering with Metrojaya. He emphasized how the integration of Tabarru enables individuals to make a meaningful impact in their communities. He added, “By leveraging Metrojaya’s extensive reach and customer base, we can inspire individuals to make significant contributions to causes that resonate with them. We’re transforming everyday activities like shopping into acts of compassion and social change.”
On a related note, Pepsi Malaysia recently embarked on a similar charitable venture as part of its Raya campaign. The campaign, named ‘Build a real connection with Pepsi’, encouraged Malaysians to disconnect from the online world. For every hour offline, Pepsi, in collaboration with Kechara Soup Kitchen Society and The Lost Food Project, donated a meal care pack to underserved communities. Each pack was designed to provide sustenance for one to six weeks.
This news article is based on reports by Marketing Interactive.
