In a nostalgia-filled announcement, Gurmit Singh, popularly known for his role as Phua Chu Kang, has been revealed as the new brand ambassador for the classic online game, MapleStory R: Evolution in Singapore and Malaysia. The news was confirmed by Singh himself in an Instagram post, adding another chapter to the game’s already rich history.
In addition to Singh’s appointment, Thai YouTuber Bie the Ska will step into the role of Maple presenter for the game’s Thai region, bringing a blend of old and new to the RPG realm.
Expressing his excitement, Singh invited his followers to preregister for MapleStory R: Evolution, the self-proclaimed “most exciting RPG game in 2023.” Preregistration carries the enticing offer of exclusive Zakum Outfits and SSR pets for players. Furthermore, fans can enter a special code tied to Singh for an in-game gift.
“There will be something special coming [up] soon as well. Please stay tuned [to] their official page,” Singh wrote, keeping fans on edge for more intriguing announcements.
The appointment of Gurmit Singh as a brand ambassador coincides with a broader trend in the gaming industry. Many classic games are revamping their offerings, sprucing up their branding, and employing modern strategies to appeal to the contemporary gaming audience.
A similar effort was recently made by the beloved virtual pet site, Neopets. It announced a comeback under a new management system named TNT to “breathe fresh life into Neopia.” The platform, formerly managed by JumpStart and owned by NetDragon, is transitioning to an independent company, World of Neopia, Inc.
Neopets acknowledged the need for rebranding, citing aging site features, dwindling user base, and resource limitations as challenges that led to its decline. The management strives to fix bugs, overhaul unconverted pages, mend broken games, and generate fresh content to keep up with the times.
The news of MapleStory R: Evolution’s nostalgic turn and the trend of classic games undergoing a modern transformation is based on information from Marketing Interactive.