By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Malaysia’s Forex Market Booms: Over 2.2 Million Investors and Counting
    1 day ago
    KRAFTON-INDIAS-BGMI-Ki-Boli-Campaign-A-Celebration-of-Linguistic-Diversity-in-Gaming
    KRAFTON INDIA’S ‘BGMI Ki Boli’ Campaign: A Celebration of Linguistic Diversity in Gaming
    2 days ago
    Dil Jashn Bole - ICC 2023 Anthem
    ICC World Cup 2023 Anthem: A Marketing Triumph or Missed Note? 
    2 days ago
    Latest News
    Unraveling the Modern Consumer: A Deep Dive into APAC’s Shopping Behavior
    6 hours ago
    Adidas Fuels India’s Cricket Aspirations with ‘3 Ka Dream’ Ahead of 2023 World Cup
    11 hours ago
    Why Is The iPhone 15 in High Demand: A Deep Dive
    1 day ago
    Thums Up and Disney+ Hotstar Team Up for a Game-Changing Cricket Experience
    1 day ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Good Vibes Festival Crisis: Was it Avoidable?
    Good Vibes Festival Crisis: Was it Avoidable?
    2 months ago
    protein start-up Green Rebel
    AirAsia Teams Up with Green Rebel to Serve Plant-based Delicacies 
    2 months ago
    Alvin Kwock
    Hailstone Labs Backs OneDegree Group in a Move to Pioneer Digital Asset Legalisation 
    2 months ago
    Latest News
    Unlocking the Future of Game-Tech: Ampverse Acquires Championfy’s Assets, Exclusive Insight
    5 hours ago
    Koltiva Secures Seven-Figure Funding: Redefining Supply Chain Transparency for Agribusinesses
    2 days ago
    Qashier Secures $10 Million in Series A Funding: Pioneering the Future of Fintech in Southeast Asia
    3 weeks ago
    Indian Celebrities Invest in Environmental Startups: A New Wave of Sustainability 
    1 month ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Unraveling the Modern Consumer: A Deep Dive into APAC’s Shopping Behavior
    6 hours ago
    Amazon prime video on TV screen
    Ad-Supported Amazon Prime Video Set for 2024 Launch
    6 hours ago
    Brawl-Stars-Joins-the-Elite-2-Billion-Club
    Brawl Stars Joins the Elite $2 Billion Club
    5 hours ago
    Latest News
    Vietnam’s Financial Sector Embraces Digital Transformation with Vigor
    5 hours ago
    Apple Emerges as the Largest Smartphone Exporter from India: A Game-Changer in the Tech World
    5 hours ago
    Qualcomm Announces Job Cuts in Shanghai Amid US-China Tech Strains
    5 hours ago
    Unlocking the Future of Game-Tech: Ampverse Acquires Championfy’s Assets, Exclusive Insight
    5 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    TUMI-Unveils-the-Pinnacle-of-Innovation-with-Its-Alpha-X-and-Alpha-Hybrid-Collections-in-Fall-2023-Campaign
    TUMI Unveils the Pinnacle of Innovation with Its Alpha X and Alpha Hybrid Collections in Fall 2023 Campaign
    1 day ago
    KRAFTON-INDIAS-BGMI-Ki-Boli-Campaign-A-Celebration-of-Linguistic-Diversity-in-Gaming
    KRAFTON INDIA’S ‘BGMI Ki Boli’ Campaign: A Celebration of Linguistic Diversity in Gaming
    2 days ago
    Love, Bonito Debuts Its Largest Store in Hong Kong’s Pulsating Retail Hub
    2 days ago
    Latest News
    Unraveling the Modern Consumer: A Deep Dive into APAC’s Shopping Behavior
    6 hours ago
    ICC Introduces Vertical Video Feed for 2023 Men’s Cricket World Cup
    8 hours ago
    Ericsson’s Connected Mangroves Project: A Shining Example of Tech for the Environment 
    8 hours ago
    Neeraj Chopra: JSW Group’s New Face of Steel, Cement, and Paints
    10 hours ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Impact Circle
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Mapan’s Services Helps Low-Income Indonesians Users Afford Goods And Services
Share
Sign In
Notification Show More
Latest News
Vietnam's Financial Sector Embraces Digital Transformation with Vigor
Vietnam’s Financial Sector Embraces Digital Transformation with Vigor
News
Prime-Minister-Kishida-Plans-to-Boost-Foreign-Investmen
Prime Minister Kishida Plans to Boost Foreign Investment: A Bright Future for Japan
Open Category
Apple Emerges as the Largest Smartphone Exporter from India: A Game-Changer in the Tech World
News Technology
Qualcomm Announces Job Cuts in Shanghai Amid US-China Tech Strains
Qualcomm Announces Job Cuts in Shanghai Amid US-China Tech Strains
News
Unlocking the Future of Game-Tech Ampverse Acquires Championfy's Assets, Exclusive Insight
Unlocking the Future of Game-Tech: Ampverse Acquires Championfy’s Assets, Exclusive Insight
Acquisition Brand Highlights Business Interviews News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Impact Circle
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Startup > Startup Stories > Mapan’s Services Helps Low-Income Indonesians Users Afford Goods And Services
Startup Stories

Mapan’s Services Helps Low-Income Indonesians Users Afford Goods And Services

profile
Last updated: 2022/07/29 at 4:11 PM
SIA Editorial Team
Share
6 Min Read
mapan’s-services-helps-low-income-indonesians-users-afford-goods-and-services
SHARE

Mapan’s team, with CEO Ardelia Apti in the front

In Indonesia, arisans are traditionally rotating savings and credit associations (RSCA) that let groups of people, primarily women, save and borrow money together. Mapan digitized that concept, and turned it into a service where users, also mostly women, can use it to pay for goods and services. The company announced today it has raised a Series A of $15 million. The round was co-led by Patamar Capital and PT Astra Digital Internasional, a subsidiary of conglomerate PT Astra International Tbk (also known as Astra International).

The round included participation from BRI Ventures, SMDV, Blibli, Prasetia Dwidharma, Flourish Ventures and 500 Global.

Mapan says it helps people get access to financial services in a country where 51% of adults are unbanked, or don’t have access to a bank account. Mapan is currently available in Java, Bali, Sumatera, Nusa Tenggara and Sulawesi, with plans to expand into the rest of Indonesia. It currently claims more than three million members.

The new capital will be used to expand Mapan’s product range and partner with more suppliers for its marketplace of goods for resellers. It also wants to make Mapan Arisan available to 10 million households in Indonesia by 2026.

Mapan, which means “steady” in Bahasa Indonesian, was founded in 2009. The company recently appointed Ardelia Apti as its CEO. Before working at Mapan, Apti spent five years at Gojek as part of its GoTo Group, where she helped build Swadaya, its benefits program for Gojek drivers, and also led GoPay’s offline payments. Before that, she was country director for AI company Element, Inc. and a McKinsey consultant.

At 13 years old, the startup is one of the first of a growing and diverse number of tech companies targeted toward Indonesians and SMEs that find it difficult to access traditional financial services. A few of the others TechCrunch has covered include earned-wage access startup GajiGesa; Super, a social commerce startup for rural areas; Jeff, which is building alternative scoring and other fintech products for Southeast Asia; SME working capital platform KoinWorks; and InfraDigital to digitize cash tuition payments for schools.

Apti told TechCrunch that Mapan’s founding team saw that “many existing commerce, income and financial solutions are not in favor of low-income communities. They require more effort and costs to be able to get the goods they want in a way that is affordable to them. Likewise, there are ways to earn income, many of which require time, capital and expertise that are difficult to access for this target market, especially women.”

When it was founded, Mapan was known was RUMA and enabled warungs, or small neighborhood stores, in rural areas to become bill and phone credit sellers. Apti said the company pivoted to focus on Mapan Arisan, launching the app in 2015 because it saw how many arisans were used by its target audience, and wanted to digitize the concept.

The company’s also introduced other products, including a bills payment features called Mapan Pulsa, and Mapan Mart, a platform where resellers can select consumer products from Mapan’s marketplace or buy for themselves.

Mapan Arisan groups have to have at least five members, and are used for goods and services, including kitchenware, electronics and furniture worth about 200,000 IDR (or about $13.48 USD) to 3 million IDR (about $200 USD), instead of cash. Apti said that “based on our research, social fintech with such a purpose is more needed by the low income community” and gives them the motivation to complete an arisan process.

Leaders of Mapan Arisan groups, called Mitra Usaha Mapan, or MUM, use its app to determine the shuffle dates of Arisans, or when each member gets their goods or services. Apti said that the winner of each raffle is decided through an algorithm to ensure fairness.

MUMs also get benefits including cashback commissions based on the total transactions or group value at the end of the Arisan and a loyalty program that can redeemed into a variety of benefits, including e-wallet credits, gold bars, motorcycles, different types of savings and house down payments. They also help Mapan grow by upselling its members to the company’s other services. Apti said that since 2009, the company has had 250,000 MUMs.

Mapan monetizes through the difference between its selling prices and purchase price from its supplier. Apti said that providing large-scale access to mid- to low-income communities in a cost-efficient way compared to their traditional channels means Mapan is able to offer better prices.

In a prepared statement, Patamar Capital partner Dondi Hananto said, “The concept of Arisan has been core to Indonesian culture for many years, and by digitizing it, Mapan brought scalability to the age-old practice.”

You Might Also Like

Say Goodbye to Parking Anxiety: ParkMate’s Innovative Parking Solutions in India

MyCONECT launches their mobile app-based guest and staff solutions platform in April and targets 50 hotel properties across the world

Tips for Creating Effective Ads for Marketing Your Product

The Complete Guide to Affiliate Marketing Strategy and How it Works

Caring Compound – How This Startup Is Making Organic Based Products For Skin Care

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: goodsndservices

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    SIA Editorial Team July 29, 2022 June 29, 2022
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article kkp-weekly-gaming-recap:-teenage-mutant-ninja-turtles,-fighting-game-e-sports,-anime-expos KKP Weekly Gaming Recap: Teenage Mutant Ninja Turtles, Fighting Game E-sports, Anime Expos
    Next Article page-not-found-–-marketing-in-asia Page not found – Marketing In Asia
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    200 Followers Follow
    176 Subscribers Subscribe

    Latest News

    Vietnam's Financial Sector Embraces Digital Transformation with Vigor
    Vietnam’s Financial Sector Embraces Digital Transformation with Vigor
    News 5 hours ago
    Prime-Minister-Kishida-Plans-to-Boost-Foreign-Investmen
    Prime Minister Kishida Plans to Boost Foreign Investment: A Bright Future for Japan
    Open Category 5 hours ago
    Apple Emerges as the Largest Smartphone Exporter from India: A Game-Changer in the Tech World
    News Technology 5 hours ago
    Qualcomm Announces Job Cuts in Shanghai Amid US-China Tech Strains
    Qualcomm Announces Job Cuts in Shanghai Amid US-China Tech Strains
    News 5 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Parkmate
    Brand HighlightsStartup Stories

    Say Goodbye to Parking Anxiety: ParkMate’s Innovative Parking Solutions in India

    5 months ago
    future-of-travel-industry-post-covid19
    Destinations & TravelNews from Startup worldPress ReleaseStartupStartup Stories

    MyCONECT launches their mobile app-based guest and staff solutions platform in April and targets 50 hotel properties across the world

    5 months ago
    Creative way of Advertising
    BuzzExpertsMarketingStartup StoriesTrendsViral

    Tips for Creating Effective Ads for Marketing Your Product

    9 months ago
    StartupStartup Stories

    The Complete Guide to Affiliate Marketing Strategy and How it Works

    11 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.