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Marketing In Asia > Blog > Business > Brand Highlights > Malaysia and Ericsson Forge Partnership to Lead the Charge in 5G Advanced Adoption
Brand HighlightsBusinessNewsPress Release

Malaysia and Ericsson Forge Partnership to Lead the Charge in 5G Advanced Adoption

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Last updated: 2024/02/28 at 7:41 PM
Dr. Surbhi Sharma
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Malaysia has taken a significant step towards solidifying its position as a global leader in 5G by forging a strategic collaboration with telecommunications giant Ericsson. This partnership focuses on the deployment of “5G Advanced,” the next generation of 5G technology, aiming to significantly enhance network performance, sustainability, and intelligence.

This collaboration marks a pivotal moment for Malaysia, showcasing its commitment to staying at the forefront of technological advancements. 5G Advanced promises to unlock a new era of innovation and opportunity, enabling a wider range of applications and use cases across various sectors.

Revolutionizing the User Experience

By leveraging award-winning AI-powered operations, the partnership aims to revolutionize the user experience for consumers, businesses, and government agencies. This translates to significantly improved network performance, faster loading times, and a more responsive online environment. Users can expect seamless connectivity, enabling them to enjoy uninterrupted video streaming, effortless online collaboration, and faster downloads.

Boosting the Digital Economy

The collaboration paves the way for the introduction of on-demand services and innovative functionalities, fostering rapid growth within Malaysia’s digital economy. Businesses will gain access to cutting-edge tools and services, enabling them to operate more efficiently, reach new markets, and develop groundbreaking solutions. This will empower businesses to compete on a global scale, attracting foreign investment and driving economic diversification.

Unveiling a Secure Digital Future

Advanced threat detection and enhanced network security will ensure user data and privacy remain protected. This fosters a robust security infrastructure that allows individuals and businesses to confidently embrace the digital world, knowing their data is safeguarded. This will be crucial, as Malaysia continues to grow its digital economy and relies on secure online interactions for various sectors.

Embracing a Sustainable Future

AI-powered solutions will optimize energy consumption, making the network more eco-friendly and contributing to Malaysia’s sustainability goals. This aligns with the nation’s commitment to environmental responsibility and paves the way for a greener future. By adopting sustainable practices, Malaysia sets an example for other nations aiming to balance technological advancements with environmental protection.

Empowering Businesses and Driving Transformation

This partnership extends beyond individual users, aiming to empower businesses and drive digital transformation across various industries. By providing new network capabilities and fostering innovation, the collaboration encourages the adoption of 5G among enterprises and small and medium-sized businesses (SMEs). This creates a conducive environment for businesses to thrive, fostering the development of innovative products and services, and contributing significantly to Malaysia’s digital transformation journey.

Also read: TikTok Shop Champions Women Creators: A Tale of Triumph and Inclusion

A Shared Vision for a Leading Digital Future

Both parties involved in this collaboration demonstrate a strong commitment to driving innovation. David Hägerbro, Head of Ericsson Malaysia, Sri Lanka and Bangladesh says, ”The next phase of 5G capabilities will allow businesses of all types to reap the benefits of enhanced mobility, flexibility, reliability and security. Malaysia’s 5G network is among the Top 5 in the world and already leveraging the latest in 5G technology. It is ready for 5G Advanced and new use cases that emerge. Ericsson’s focus is on evolving and optimizing it as the enabler to make Malaysia a leading digital nation.”

Nasution Mohamed, Chief Operating Officer of DNB said, ”DNB has successfully accelerated the 5G deployment to cover 80% coverage of populated areas by the end of 2023. We will continue to work with our strategic partner, Ericsson to upgrade DNB’s world-class 5G network with the latest technology as standardised by global standard 3GPP. This new “5G Advanced” technology will bring advanced radio security, superior user experience and enterprise capabilities, as well as empowering sustainability through enhanced energy management.”

This collaboration between Malaysia and Ericsson, exemplifies a shared vision for propelling Malaysia towards becoming a leading digital nation, and it will be instrumental in shaping the future of the country’s digital landscape, propelling it towards a more connected, innovative, and sustainable future

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: 5G Advanced, Digital Economy, digital transformation, DNB, Ericsson, innovation, malaysia, Network Security, sustainability, user experience

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    Surbhi Sharma February 28, 2024 February 28, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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