Malaysia Airlines is making strategic moves to deepen its presence in the Indian aviation market. Starting from November 8, 2023, the airline will introduce new routes connecting Kuala Lumpur to Amritsar, Thiruvananthapuram, and Ahmedabad.
Datuk Captain Izham Ismail, the Group Managing Director of Malaysia Aviation Group (MAG), emphasized that these new routes would extend the airline’s network to nine significant Indian cities. This expansion is not just about increasing numbers; it’s about offering passengers more choices and flexibility when flying between Malaysia and India.
Currently, the airline already has direct flights to six major Indian cities, including New Delhi and Mumbai. The new routes will be operated by Boeing 737-800NG aircraft, featuring 160 seats, including 16 in Business Class and 144 in Economy Class.
To celebrate this expansion, Malaysia Airlines has rolled out special introductory fares. Until September 9, 2023, travelers can book all-in return tickets starting at RM999 for Economy Class and RM2,999 for Business Class. Those who book within this window will also receive up to 50% Bonus Enrich Points.
The airline’s decision to expand in India is a strategic one. As of July 2023, the average load factor for the existing routes stood at an impressive 81%, indicating a robust demand and confidence in the market.
Izham also mentioned that the airline aims to restore its pre-pandemic capacity in the Indian market by year’s end and is considering increasing flight frequencies to other global destinations.
But that’s not all. Malaysia Airlines is also focusing on enhancing the overall travel experience. Dersenish Aresandiran, MAG’s Chief Commercial Officer, unveiled new product offerings like MHsports and MHcruise. These are designed to offer special perks and conveniences to groups traveling for sports or cruises.
Moreover, AMAL by Malaysia Airlines, the dedicated Hajj and Umrah pilgrimage arm, is set to launch Umrah Plus, offering free return tickets to selected domestic destinations for international pilgrims.
The airline’s strategic expansion in India is a win-win for both nations, fostering stronger ties and offering more options for travelers.