In a significant move, Malaysia-based Limitless Technology Group has announced the appointment of Anusha Segaren as its Brand Director. This strategic decision underscores the company’s commitment to enhancing its brand marketing endeavors across the Asia Pacific region.
- New Appointment: Anusha Segaren steps into the role of Brand Director at Limitless Technology Group.
- Strategic Focus: Segaran aims to amplify brand marketing for the group’s eCommerce brands across Malaysia, Singapore, Philippines, Indonesia, and Hong Kong.
- Versatile Role: Her responsibilities will span content marketing, social media engagement, CRM, and product development.
- Rich Experience: Segaren brings a wealth of knowledge from her tenure at Evolution Wellness Holdings and Astro Malaysia Holdings.
She will be directly reporting to Maximillian Lotz, the CEO and founder of Limitless Technology Group. Segaren’s vision is to fortify the brand’s presence across key markets, ensuring that the brand identity resonates strongly with consumers.
Drawing from her experience in building and scaling Malaysia’s top fitness brands, Segaren is poised to infuse her expertise into her new role. She envisions a holistic approach that encompasses content marketing, social media strategies, CRM, and innovative product development.
Before joining Limitless Technology Group, Segaren held a pivotal role as the head of marketing at Evolution Wellness Holdings for an impressive span of nearly seven years, from 2017 to 2023. Her responsibilities there were comprehensive, overseeing brand marketing, digital strategies, partnerships, and event activations.
Her professional journey also includes a notable tenure at Astro Malaysia Holdings. As the assistant vice president of content and corporate marketing, Segaren delved deep into consumer insights, collaborating with both local and international content teams. Her early career saw her making impactful contributions at PricewaterhouseCoopers, Mindshare, and Celebrity Fitness.
In a recent LinkedIn post, Segaren shared her excitement about her new position, expressing her eagerness to contribute to the company’s growth plans. She looks forward to exploring new markets, launching innovative products, and continuously learning in this dynamic space.
Founded in 2016 in Kuala Lumpur, Limitless Technology Group has carved a niche for itself by launching, scaling, and acquiring profitable gifting brands across the APAC region. With Segaran’s appointment, the company is set to reach new heights in the branding landscape of the Asia Pacific.