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Marketing In Asia > Blog > Marketing > Advertising > Limitless Launches Inspiring OOH Campaign to Advocate for Youth Mental Health in Singapore
AdvertisingBrand HighlightsBusinessMarketingNewsPeoplePress Release

Limitless Launches Inspiring OOH Campaign to Advocate for Youth Mental Health in Singapore

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Last updated: 2023/10/10 at 4:01 PM
haidar bajrai
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A Bold Step Towards Mental Health Awareness

Limitless, a renowned non-profit organisation championing the cause of mental health and well-being for young individuals, has recently launched an impactful series of Out-Of-Home (OOH) advertisements. These ads, prominently displayed across the SMRT’s Downtown Line, serve as a clarion call, emphasizing the significance of youth mental well-being and drawing attention to their annual marquee event, Move For Hope.

Challenging Stigmas and Inspiring Change

The innovative OOH ads are not just visually appealing but carry a profound message. They are designed to confront and challenge the prevailing stigmas associated with mental health. Moreover, they inspire daily commuters to join a transformative movement, one that seeks to garner funds to bolster Limitless’ pivotal mental health services.

Asher Low, the Executive Director at Limitless, expressed, “Mental health continues to be a major issue that youths in Singapore struggle with. We’re excited to launch our first-ever OOH ads to help Singaporeans recognise the very real struggles that many of the youths around them are facing. Through this initiative, we aim to raise awareness and funds to support vital mental health services and create a community that stands strong together.”

Stark Statistics Highlight the Urgency

The Limitless OOH ads incorporate some alarming statistics to underline the gravity of the situation:

  • Suicide is the predominant cause of death for youths between 10 to 29 years in Singapore, accounting for nearly one-third of all fatalities in this age bracket.
  • A concerning rise in youths grappling with mental health issues has been observed, with 10% diagnosed with a mental health condition and 33% undergoing some mental distress.
  • A persistent stigma around mental health often deters youths from seeking timely help. Shockingly, almost 69% of youths admit they would refrain from seeking assistance if they faced a mental health concern.

Limitless’ Unwavering Commitment

Limitless remains unwavering in its commitment to provide accessible and effective treatment to these youths. Some noteworthy achievements include:

  • Assisting over 1,000 youths in 2022.
  • A staggering 40% of those reaching out are battling suicidal thoughts.
  • Impressively, 90% of the youths approaching Limitless do so voluntarily.

Also read: A Heartfelt Dive into the #FreeYourSmile Campaign of Colgate

Join the Move For Hope 2023 Initiative

Until the 30th of November, enthusiasts can register for Move For Hope via the official event portal, moveforhope.sg. Participants can contribute by engaging in any movement activity. Even a modest donation of $65 can fully sponsor a therapy session for a youth in distress. As an accredited Institute of Public Character (IPC), all contributions are eligible for a tax relief of 2.5 times the donated amount.

About Limitless

Limitless, a recognized Institute of Public Character (IPC), is a dedicated entity with a laser focus on mental health and well-being. Their mission is to empower young individuals, aiding their journey towards improved mental health. Through a myriad of programs and initiatives, Limitless aspires to instill hope, foster resilience, and cultivate a stigma-free environment for those confronting mental health challenges.

For more information about Move For Hope 2023 and Limitless, visit:
Website: www.moveforhope.sg
Facebook: https://www.facebook.com/www.limitless.sg/
LinkedIn: https://www.linkedin.com/company/limitless.sg/
Instagram: https://www.instagram.com/we.are.limitless/
Give Asia: https://give.asia/campaign/support-youth-mental-health-work#/ 

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: Asher Low, Institute of Public Character, Limitless, mental distress, mental health awareness, mental health challenges, mental health services, mental health statistics, Mental Well-being, Move For Hope 2023, Out-Of-Home ads, singapore, SMRT’s Downtown Line, stigma, suicide, therapy session, youth empowerment, youth mental health, youth support

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    haidar bajrai October 10, 2023 October 10, 2023
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    By haidar bajrai
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    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
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