Now Comms Asia has made a significant leadership appointment, announcing Joe Sen as the new Group Managing Director. In his new role, Joe will steer regional operations across Asia Pacific and Japan, focusing particularly on Singapore, Malaysia, Thailand, Japan, and Indonesia. This move is set to further cement Now Comms Asia’s status as a leading creative agency in the region.
Joe Sen, a celebrated marketer and global growth architect, brings a wealth of experience in devising and executing successful marketing strategies for some of the world’s top brands. His curiosity, passion for storytelling, and keen interest in people have fueled his numerous achievements, making him ideally suited to enhance Now Comms Asia’s strategic capabilities.
In his capacity as Group Managing Director, Joe will concentrate on elevating the quality of service delivery and fostering robust client relationships. He aims to implement a comprehensive intergroup strategy that guarantees the consistent provision of top-tier marketing services across all subsidiaries.
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“Anyone who knows Joe recognises his unique approach to driving growth – a #kindadifferent marketing leader. As a commercially minded strategist, he is the perfect person to lead the company on its next level of expansion in the region. I’m excited to give this opportunity to such a brilliant mind and incredibly happy that he has accepted the position, stepping up from the strategy roles he proved himself in to take the helm and steer our business,” said Andrew McArthur-Edwards, Group CEO of Now Comms Asia.
“Now Comms Asia has a strong foundation of delivering exceptional brand experiences that drive business results. Our clients continue to seek our agility and expertise in connecting with their customers across an increasingly complex landscape. I am excited to be joining the team at a time of great change, bringing a strategic lens to the next stage of our growth,” expressed Joe Sen.
About Joe Sen
Joe Sen is a seasoned leader with a proven track record in steering marketing and strategy teams toward success for the world’s best brands. His previous roles with Media.Monks, Dentsu International, and TBWA have seen him lead diverse, interdisciplinary teams in creating innovative work that stays ahead of industry trends. From his days in journalism to his career in strategy, Joe has maintained his curiosity about audiences and his passion for unearthing impactful stories that resonate deeply.
About Now Comms Asia
Now Comms Asia is a full-service creative marketing and corporate production house with over 20 years of experience. Based in Singapore and with a regional presence in Kuala Lumpur, Bangkok, Tokyo, and Jakarta, Now Comms Asia serves top technology brands across the APAC region. The company leverages local market expertise and on-the-ground support to ensure seamless project delivery across a spectrum of creative disciplines, from strategic planning and creative conceptualization to production, execution, and post-campaign evaluation. Discover how Now Comms Asia can unlock your brand’s full potential by visiting their website or following them on LinkedIn.
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