Beijing, June 14, 2024 – In a grand ceremony at the historic Zhengyici Peking Opera Theatre, Mastercard and the Beijing Municipal Bureau of Culture and Tourism have officially relaunched Priceless Beijing. This marks their third cooperative agreement since 2012, underscoring the potent synergy between public and private sectors in enhancing tourism.
Priceless Beijing, an extension of Mastercard’s globally renowned Priceless platform, grants cardholders access to a plethora of unique experiences across more than 30 premier destinations. With this relaunch, visitors to Beijing can immerse themselves in exclusive experiences such as the Great Wall, the Peking Opera, and King’s Joy—the first Michelin Green Star and three-Michelin-starred vegetarian restaurant in China.
Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, expressed his enthusiasm: “Connecting people to their passions, their purpose and each other is our focus at Mastercard, and nothing bridges cultures as powerfully as travel. We are thrilled to partner with the Beijing Municipal Bureau of Culture and Tourism to relaunch Priceless Beijing, unlocking unforgettable experiences for countless future visitors to this captivating city.”
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During the ceremony, Yang Shuo, Director-General of the Beijing Municipal Bureau of Culture and Tourism, highlighted Beijing’s initiatives to boost inbound tourism. “These include improving the experience for travelers by updating the tourism portal website and optimizing payment services across various sectors. By partnering with Mastercard, we aim to appeal to tourist preferences for lifestyle experiences, digital communications, and self-service options. We look forward to further developing Beijing as a premier tourism and retail destination for travelers worldwide.”
According to Mastercard’s 2024 Travel Trends report, global tourism is witnessing unprecedented growth, with nine of the last ten record-setting spending days in the cruise and airline industries occurring this year. As consumers prioritize meaningful experiences like travel, the relaunch of Priceless Beijing aims to capitalize on this momentum, focusing on culinary, entertainment, and cultural experiences to showcase Beijing’s rich heritage and tourism offerings.
Dennis Chang, Executive Vice President and Division President of Greater China at Mastercard, stated: “As an ancient capital that captures the essence of Chinese traditional culture, Beijing is full of vigor and vitality while remaining quaint and graceful, beckoning visitors from all over the world. In recent years, the travel environment for international inbound visitors has improved significantly, aided in part by Mastercard and the Beijing Municipal Bureau of Culture and Tourism. As innovative cooperation projects such as Priceless Beijing continue to expand, Mastercard looks forward to introducing more payment facilitation measures to offer consumers even more choices in how they pay and receive payments, helping to better connect China and the world by supporting tourism recovery.”
Mastercard’s commitment to bridging China and the world is further evidenced by their ‘Pay Like a Local’ program, designed to broaden the acceptance of international bankcards through QR code payments at local merchants. Additionally, the joint venture Mastercard NetsUnion has begun processing payments in the Chinese Mainland, enhancing the payment experience for international and domestic transactions.nFor more information about Priceless Beijing, visit priceless.com.
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