In a recent development, “It’s Friday”, a renowned advertising agency, has proudly announced its collaboration with Sydney Water. This partnership emerged victorious after an intense competitive pitch, underscoring the agency’s prowess in the advertising domain.
A Campaign with a Cause
Megan Miller, Sydney Water – Head of Brand, Media, and Marketing, expressed her enthusiasm about the collaboration, stating, “Sydney Water is delighted to be partnering with It’s Friday to create a cut-through, clever advertising campaign to spike awareness around the very serious issue of water conservation as we approach the prospect of another drought. Enticing Sydney to save water isn’t an easy task but we’re confident that the breadth of creative talent at It’s Friday will make a significant difference.”
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Echoes from the Past: Sydney’s Vulnerability
The looming threat of another drought is not new to Sydney. Just three years ago, the city witnessed its most severe drought, and with the resurgence of El Nino, the city’s vulnerability is palpable. Pete Bosilkovski, CEO of It’s Friday, reflected on the gravity of the situation, remarking, “It was only three years ago that Sydney’s biggest ever drought finally ended, and now as we face the return of El Nino, our great city is vulnerable once again. It’s an honour to partner with Sydney Water to create an advertising campaign that will make a difference at a time when it’s never been more important.”
With this partnership, both Sydney Water and It’s Friday aim to harness the power of creative advertising to drive a significant change in the community’s perspective on water conservation. As the city stands on the precipice of another potential drought, this campaign’s success could play a pivotal role in safeguarding Sydney’s future.