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Marketing In Asia > Blog > Business > Brand Highlights > I&CO and Trambellir Forge Alliance to Revolutionize Medical Tourism Through Design
Brand HighlightsBusinessNewsPress Release

I&CO and Trambellir Forge Alliance to Revolutionize Medical Tourism Through Design

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Last updated: 2024/03/13 at 9:58 PM
Dr. Surbhi Sharma
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The announcement came from Trambellir, an online platform in Malaysia that facilitates medical appointments, and I&CO, a world-renowned design and innovation company. A lot of people think this will make a huge difference to the medical tourism industry. Working together, we can improve Trambellir’s UI and all of its assets using the ground-breaking idea of design capital.

Norikuni Takamiya, Trambellir’s Head of Design

Currently leading I&CO’s APAC operations, Norikuni Takamiya will take on the role of Chief Design Officer (CDO) at Trambellir, spearheading this partnership. Thanks to his vast experience in the field, Mr. Takamiya will be responsible for increasing the value of Trambellir and driving its growth via a design-centric lens.

Advancements in Medical Tourism and High-Quality Architecture Go Hand in Hand

The innovative direct-to-patient method has propelled Trambellir to the pinnacle of the medical tourism industry. The company offers more than 2,000 health, beauty, and medical services across 35 locations in 22 countries. The Malaysia Healthcare Travel Council (MHTC) has acknowledged Trambellir as a digital partner since 2022 due to the company’s steadfast dedication to increasing medical tourism accessibility and promoting digital transformation. For Malaysia, the MHTC is an agency of the Ministry of Health.

I&CO, a World Leader in Design and Construction

Developing cross-cultural solutions is something that we at I&CO are well-versed in. Among the many notable clients of the firm are TOYOTA, Uniqlo, and Audible. Building on this history of success, I&CO is committed to assisting companies in realising the full potential of design capital to generate long-term value.

Also read: Chandigarh’s Arete Design Studio and Architect Tripat Girdhar Achieve Double Design Accolades

A Sustainable Partnership

With the help of Trambellir, I&CO has taken a giant leap towards its expansion ambitions. The firm is aggressively seeking partnerships with more than 200 Asian entrepreneurs in an effort to expand its impact beyond its present strongholds in Tokyo and New York.

A Plan to Increase Patient Access to Medical Tourism

The hiring of Mr Takamiya as CDO and the strategic relationship with I&CO have given Trambellir CEO Iizuka confidence that the business can realise its goal of making global medical tourism accessible to everyone. “By leveraging their creative and business development expertise, we are dedicated to building a sustainable global society,” Takamiya said.

Advancement Towards Mutual Understanding and Cultural Cooperation

Reiterating Mr. Iizuka’s remarks, Norikuni Takamiya, Head of I&CO APAC, said, “I&CO empathizes with Mr. Iizuka’s aim to bridge Asia and Japan through new business developments and will support this with design and creativity. Applying our experience to Trambellir’s growth, we aim to expand a business model that serves as a cultural and economic bridge between the two regions. This partnership represents our commitment to fostering innovation, mutual understanding, and prosperity.”

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Surbhi Sharma March 13, 2024 March 13, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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