The one-stop shop for your kids’ wardrobe
The apparel industry is becoming all-encompassing and greets everyone like peas in a pod. Nowadays, kid’s fashion is gaining much attention in the apparel industry. Moreover, kids today are solicitous in putting on voguish and flashy dresses similar to the adults. So, kid’s apparel must be given the requisite seriousness. This can be convoluted because it necessitates simultaneously being slouchy and savvy. Parents’ choice matters a lot and plays a vital role in defining their kids’ fashion sense.
Poornima says, “In this day and age, even kids are pretty conscious about what they are wearing, and there is absolutely nothing wrong with it. We see kids trending on social media for their impeccable fashion sense and it truly amazes everyone. Coordinating kids’ outfits with their parents or siblings or friends has always been a thing in kids’ fashion and we only see it evolving with time. Comfortable, chic, and trendy outfits for kids are the aim of all kid’s clothing brands. From fabrics and prints to silhouettes and styling, we got to see something new every day.”
Irrespective of the event, ranging from birthday parties to school events or even playdates, kids want to accouter snazzy dresses like adults. With the needs and kids’ choices in place, the fashion industry has transformed enormously. It has now been converted into gender and size-inclusive apparel for kids instead of the last few decades focused on women’s apparel alone.
But there is no need to worry in this epoch where some brands and startups have exclusively designed kids’ apparel. Therefore, before planning your kid’s wardrobe for 2022, look at one of the blossoming kid’s fashion brands, i.e., White Dahlia.
The inception of White Dahlia
White Dahlia is a casual wear brand founded to design comfy casuals for the kids. The name itself signifies that sweetness and simplicity are the core principles of this brand. This brand took birth with great zeal and enthusiasm a year back and has captured a broad market. This new dawn of the brand brought hopes for kids’ adorable wardrobes in 2021.
After the nubile white flower, the brand was labelled White Dahlia, which signifies youth and elegance. Like the untainted minds of young children, the name White Dahlia represents purity. The notion of the makers was to make snuggly and swanky dresses for these young girls because they believe in expediency and consummation. The inspiration for commencing the brand has been drawn from the world around us.
White Dahlia was created with a vision to provide girls with clothing they loved and could wear casually. Along with the excellent quality product, they assure that the cloth used is luxurious and looks appreciable on the skin. The brand aims to be a symbol of growth and accomplishment. They believe that Girls can attain whatever they set their sights too, as they are not the age bar of femininity, and everything is attainable if the girl wants to do. These young women are the future, and we want our future to be adequately represented and catered to.
How is White Dahlia unique?
White Dahlia considers itself quirky and unique from other such brands in kids’ fashion. As they expound, their designs are minimalistic and elegant. They are constantly adding flavours to their designs by redefining elegance by giving it a contemporary spin and an edge over other brands. The perception behind designing and its attached cost is that they want to make clothing accessible to young girls and let them grow and breathe, which is a peculiar strategy compared to other brands.
“We always say that we want our customers to be fashionable, be divine, to be themselves and shine, and we help them do that with our designs,” says Poornima.
As far as the design structuring process is concerned, the brand has kept young children or girls in mind while creating its collections. They believe that clothing for these kids must be comfy yet sassy and modish as these girls will be the future, and they must be represented in a voguish manner. The team aims for these youngsters to get inspired by their designs and always consider this a priority.
What are some of the best collections of White Dahlia?
According to the team at White Dahlia, their best collection among all the dresses is the ‘Lazy Panda Night Suit’, a quirky night suit with pandas all over it. It’s cute, it’s funny, and the kids love it! Another exciting piece is ‘Layla Pink Floral Dress’, a button-down flowy pink dress with floral patterns. It oozes charm and is made of 100% cotton, perfect for kids.
How does White Dahlia comprehend kid’s fashion?
Poornima adds, “Fashion is for everyone who likes to be in vogue. From looking flawless in timeless outfits to keeping up with the latest trends, fashion is a game you will want to ace if you like to indulge in it. Be it kids or adults, the fashion game never ceases to amaze anyone.”
Before designing any voguish dress, they check on the market, which gives them insights into what the kids would love in the coming year or the trend going on in the market. A very brief explanation has been asserted where they manifested the trends for kids for 2022.
The most noteworthy ones are:
- Shades of 2022: Blazing or shiny, light, and subtle hues will be a craze for 2022.
- Fashion for 2022: Oversize clothes, flattened sleeves, open sleeves will trend in 2022. These dresses are comfy along with modish.
- Overlaying or Resurfacing: Thick Overlaying on the dressing is back in vogue. This becomes the most elegant look along with slouchiness.
- Patchwork: An amalgamation of mishmash or patchwork in beautiful harmony stitched nicely on clothing dazzles in different ways and gives a snazzy look.
- High waist jackets: A cropped jacket completes the oversized silhouettes and elegant looks.
- Co-ords: White Dahlia will also be in vogue in 2022 but with a bit of flavour.
- Prints: Kids are fond of prints on their dresses. In 2022 various dresses will be seen with a print of animals, flowers, ladybugs, and different themes.
- Logomania: With the persistent use of quirky sentences and phrases, the logos of the brands would be grasping momentum in 2022 as well.
- Footwear: Kiddie’s footwear always looks splendid considering all small-small details. In 2022 the contemporary spin would bring loafers, sneakers, princess ballerinas into the picture.
- Parachute hood: To fill 2022 with the decades back collection, people have brought back the love for all passion for theme dresses that seems like a spacesuit.
These were the views that White Dahlia kept in mind while designing their apparel, which gives insights into their marketing strategy, a unique quality in itself.
Challenges faced by White Dahlia
Competing with brands and selling cheap rip-offs is the biggest struggle the brand faces. In addition, they are curbing fake orders being received in today’s e-commerce structure. And they are managing these challenges a lot better than other brands. White Dahlia is currently marketing their brand aggressively in tier 2 & 3 cities and the metro cities because of its quality and strong management. And this is the most significant accomplishment for the brand, which just popped up a year back.
White Dahlia aims to become synonymous with comfortable yet chic clothing for girls in India. With their hard work and proper understanding of the market, they sell through the best D2C portal and online marketplaces like Amazon and Flipkart. They have the aspiration to add more marketplace portals to their portfolio to sell their product. As White Dahlia competes with their collections launched in the past, they have the ambition to bring out better designs with superior detailing to the garments with each group. The best thing about White Dahlia is that it doesn’t compete with anyone, but it believes in the saying that “Your competition should be with yourself.”
Founding team’s hankering would create a path of success for the brand
The founding team envisions placing their brand globally over the next 18 months. Moreover, they want to create a niche in the girl’s apparel segment. The brand seeks to make its garments an extension of the kid’s quirky & inquisitive personality. With more than 10 years of experience in the e-commerce ecosystem, the founders are well aware of the nuances of e-retailing. A strategic plan has been set in motion to achieve the set targets and hopefully will be completed before the set timelines. They are planning to launch their products soon into international markets.
