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Marketing In Asia > Blog > Business > News > How WhatsApp is Changing the Game for Singapore-based Businesses with New Payment Feature
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How WhatsApp is Changing the Game for Singapore-based Businesses with New Payment Feature

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Last updated: 2023/05/09 at 7:41 PM
Komaldeep Kaur
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WhatsApp Singapore has recently launched a noteworthy new feature – a direct payment system integrated into the chat itself. This quick convenient payment feature will enable customers businesses to purchase and sell goods within the app, and is currently available to select Singapore-based businesses. In an announcement, the messaging platform said that they are planning to roll out their payment feature to a greater number of businesses in the forthcoming months.

This payment option is already available in Brazil and India, according to the WhatsApp website. It was launched in Brazil in June 2020, making it the first time the payments platform used on Facebook was integrated into WhatsApp. WhatsApp is owned by Meta.

Business owners in Singapore can now facilitate payments through the WhatsApp Business Platform. A few popular local companies, such as Tye Tye, Baker’s 13, and Love Handle have already taken advantage of this option. If you’re a local business interested in providing an enhanced customer experience, you should look into working with WhatsApp’s business solution providers. They offer great solutions that can help your customers make transactions quickly and easily.

Also Read: Experience the Power of UPI Payments Globally with PhonePe’s UPI International

Stripe, one of the leading payment service providers, recently introduced a new feature exclusively for Singapore residents with a WhatsApp number. This feature allows them to pay using their Visa, MasterCard, American Express and PayNow through any debit card or credit card.

This new payment feature is expected to bring about a significant change in the way businesses in Singapore operate. By allowing businesses to conduct transactions on the app itself, it eliminates the need for customers to go through the hassle of switching between different apps or payment methods. This is especially important in Singapore, where consumers are increasingly looking for convenience and efficiency in their daily transactions.

The move by WhatsApp is also expected to fuel competition in Singapore’s e-payment market, which is dominated by incumbent players such as Grab and local banks. WhatsApp’s entry into the market is expected to provide more options and flexibility for both consumers and businesses alike.

Overall, this new feature from WhatsApp is set to transform the e-commerce landscape in Singapore, offering consumers and businesses an easy and seamless way to conduct transactions on the app itself. It is a testament to WhatsApp’s commitment to providing innovative and convenient solutions to its users, and we can expect to see more exciting developments from the platform in the future.

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TAGGED: buy and sell, credit cards, debit cards, in-chat feature, local businesses, meta, payment, paynow, singapore, Stripe, whatsapp, WhatsApp Business Platform

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    Komaldeep Kaur May 9, 2023 May 9, 2023
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