Magnum Singapore has launched a gamified online arcade, Magnum Classic Remix Arcade, to celebrate the latest Magnum Remix Range. The arcade plays on nostalgia with Magnum renditions of classic arcade games for participants to play, win Magnum Gold Coins and redeem amazing prizes. The campaign period saw over 50,000 visitors and almost 10,000 hours of gameplay logged on the microsite. Moreover, the average play time has also increased week on week, with users logging in an average play time of close to 2 hours.
Expanding the Classic Remix Arcade Experience
Magnum Singapore expanded the Classic Remix Arcade beyond the microsite, creating an integrated experience across multiple touchpoints to keep the Magnum Remix experience top of mind. Mama Diam, a local speakeasy bar, has been transformed into a real-life rendition of the online arcade, with live versions of the Magnum Classic Remix arcade games for consumers looking for a more tactile way to rack up points. The bar’s transformation offers a unique experiential marketing campaign where consumers can live and breathe the brand in a fun and interactive way.
First Brand to Work with JCDecaux Singapore’s Anamorphic Display Technology
Magnum Singapore introduces a 3D anamorphic advertising display, making them the first brand to work with JCDecaux Singapore’s new anamorphic display technology at the bustling Raffles City entrance. The advertising display captures the attention of thousands of passersby passing through the busy thoroughfare. The display is a unique and exciting way to showcase the brand’s new range and also presents an opportunity for other brands to explore creative advertising displays in the future.
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The success of Magnum Singapore’s Magnum Classic Remix Arcade campaign proves that gamification is an effective way to engage consumers and increase brand awareness. The campaign has brought Magnum’s classic and iconic brand to a new level of modernity while keeping their nostalgic touch alive. It is a testament to how brands can incorporate modern technologies into their marketing strategy and still maintain their core values.