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How To Use Your Online Presence For Brand Recognition?

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How To Use Your Online Presence For Brand Recognition

There is a tonne of marketing strategies available, and I realise it may be a little bit daunting like maybe you don’t know where to start. It’s a fact, though, that a haphazard collection of strategies doesn’t add up to a solid overall plan. Focus is what you really need. As a result, we’ll go over some efficient marketing strategies today to help you advertise your products, increase sales, and teach you how to achieve results quickly.

Therefore, the following strategies I’ll discuss will serve as a guide on how to use your online presence for building brand recognition. Before we get into the exact strategies, I believe it’s critical to comprehend your target market. Only then can you successfully promote a product to them. Let’s begin.

First is press coverage to leverage that huge online presence

How To Use Your Online Presence
Image source: Sandpiper

Getting featured by a prominent journal or Instagram account might increase sales significantly if your target audience overlaps with that of the publication. Press coverage is appropriate if you have a strong online presence, an innovative product, or a talent for storytelling. Editors are constantly on the lookout for a good narrative, so if you could make their job a little bit simpler by presenting them with a very well-told story tied up in a pretty little bow, you may even end up on a best-of list. Or you may end up in an article written specifically for you.

So how do you get started? You can engage a public relations agency, but if you’re attempting to save money, you may begin by contacting the editors of the journals in which you’d like to be included. So you may start by establishing rapport with them. You can follow them on Instagram, send them a direct message, slice them up a bit, and initiate a connection. Clearly, this is a rather more long-term plan. It’s a longer-term play, but it’s a proactive strategy as opposed to, you know, hoping someone will take up your narrative while you wait. Hitting the right audience at the right time with the right content could result in a massive spike in sales and brand advocacy.

Also read: How To Build Brand Awareness With Consistent Brand Image

Market penetration

The next strategy is market penetration. Therefore, having your items available on marketplaces such as Amazon and eBay may be a passive yet efficient approach to increasing sales and brand awareness. Utilising marketplaces is ideal for individuals wishing to begin constructing marketing funnels. That is to say, having a presence in significant marketplaces may be a component of a bigger marketing plan. A marketplace may introduce your brand to new clients and provide an opportunity to convert them into loyal customers over time.

Paid advertisement

The following strategy is paid advertisement. Consequently, adopting paid advertising on platforms such as Facebook or Google Ads might raise your product sales overnight. This is appropriate for business owners with the financial means to invest in order to achieve substantial outcomes. It is relatively unusual for people to spend thousands of dollars every month. So how should you begin? Start by learning how to execute Facebook advertisements

Learn about best social media advertising hacks

If you are not interested in learning a new talent, you should contact agencies and freelancers for assistance.

Collaborate with influencers

The next strategy is to collaborate with influencers. Working with influencers that are enthusiastic about your business, believe in your product, and believe in your industry can help you extend your audience and increase your brand awareness significantly.

Amy Liu, for instance, is the founder of the beauty business Tower 28, and in the beginning, she sent out 200 shipments. She distributed her goods to YouTube influencers and never imagined that some of these individuals would ever mention her. However, one YouTuber called Nicole Guerrero wrote about the brand, resulting in 150 overnight orders for Tower 28. Therefore, this strategy is practically appropriate for every product. Any business. This is one of the most accessible marketing strategies since you can work with both large and small influencers and large and small budgets, regardless of who you are or what you’re offering. You may use influencers to advertise your items and increasing your revenue.

Also read: MIA Research Report: Emerging Consumer Trends

Create a Facebook group to promote brand awareness

Profit from your online community. Create a Facebook group and invite your most devoted followers and customers. You will want to include them in the inner workings of your organisation. Because developing a community can create brand advocacy and word-of-mouth, you may want to provide them with sneak peeks or unique rewards. And this will result in increased sales. This sort of marketing strategy is appropriate for nearly everyone, everywhere. However, it will be more successful and potent if you are a community builder. So, if you enjoy bringing people together and can time it right, then you are in the right place.

Use traditional marketing to leverage the strong online presence

How To Use Your Online Presence
Image source: Abhishek Branding LLP

Okay, the next strategy is to utilise traditional marketing. Let’s start with the Flyers. If your web presence is robust, you should distribute flyers with your brand or your business name; when your company’s name or logo is widely searchable online, you have a significant edge over competitors with a weak online presence. You’re exerting considerable effort to create your web presence. When you are more searchable and easy to locate, you can do more with a straightforward billboard advertising campaign with only your brand and a call to action. You may simply mention your website. You may substitute your company’s name if your website’s domain is too lengthy for the URL. People who put your company’s name into Google will see your social media presence first. You will be searchable and appear instantly.

Therefore, you can also invest in a simple, clean, yet professional LED billboard campaign. Suppose you’re selling in a region and can leverage LED billboard campaigns and traditional media. In that case, you can go beyond what a conventional internet business can be capable of. After establishing a substantial internet presence, one of the major steps that most firms take is to transition to LED billboards and traditional marketing efforts such as radio and television since they know that people are aware that no small company has the means to do this.

Conclusion

Let’s recap all the practices we discussed.

  1. Getting featured by a prominent journal or Instagram account might increase sales.
  2. Hitting the right audience at the right time with the right content could result in a spike in sales and brand advocacy.
  3. Having a presence in significant marketplaces may be a component of a bigger marketing plan.
  4. Adopting paid advertising, such as Facebook or Google ads, might raise your product sales overnight.
  5. Working with enthusiastic influencers who believe in your product can help you extend your audience.
  6. If your company’s name or logo is widely searchable online, you have a significant edge over competitors. You can also invest in a simple, clean, yet professional LED billboard campaign.

There you go. You are now all set to promote your brand and leverage your online presence.

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