You may know of others or may have personally experienced general hair fall problems like alopecia, dandruff, premature hair greying, weak hair, and even dull hair. The search for a cure is exhausting, and you never get the products you require. The selected products that seem to work are loaded with such harsh chemicals that you don’t want them anywhere near you.
Different brands offering the same solution are plenty. But, are any of them effective? Do they sound trustworthy? When you share a problem, do you find that your problems are best understood by someone who has been through the same situation? The rest of the voices fade away when that trust is born. Similarly, the best brands are born from a place of deep understanding of a problem. That’s how HairVeda was created.
The story behind the creation of HairVeda
HairVeda is unique from other brands because behind the brand is a man who underwent the struggles of hair-related issues. Mr Varun Vashisthaa, a Delhi-based serial entrepreneur, started the brand through his personal experiences and struggles. His battle with hair fall led him towards healing through meditation and studying the four Vedas. Moreover, the research helped Varun discover that Ayurveda is the solution for his excessive hair fall, dandruff, and patches. This quest for an answer made him realize the importance of the ancient Ayurveda in human life. And thus, after 2 years of constant research & extensive survey, HairVeda was formed in 2020.
The brand was initiated with the vision to provide the best hair care products at affordable prices and educate society about Ayurveda and its benefits. The goal was simple; to introduce the ancient principle of Ayurveda while maintaining a modern approach.
How did the team narrow the brand name?
At HairVeda, it is understood that a brand name is a key to brand recognition. The name should be easy, catchy, and have high recall value for the target audience. “HairVeda” forms a quick connection with everyone, mitigating the time and effort needed to establish the brand name. Simply put, “HairVeda” means Ayurveda for hair issues. One of the brand’s visions is not limited to the products alone but to educate society about Ayurveda.
Ms. Arpana Saini, Co-founder & CMO shares, “We have been very focused on brand building, which has given us great visibility and reach. Passion, perseverance, and consistency is what we inculcate in our culture. The idea is to provide effective and affordable solutions and build a tribe that believes in the benefits of ancient Ayurveda and is healthy from within. My role here is to make it a brand that consumers trust. Word of mouth remains the fastest and most trusted means of promotion and communication and we would always focus on making it a peoples’ brand.”
Haircare market & its challenges
India is favourably positioned as the fastest-growing country. Its market is challenging and highly competitive but also brimming with opportunities. The hair and scalp solution market is at an early stage, just like the nutraceutical market in India, and is expected to boom in the next 5-10 years. In contrast, the beauty and personal care market are dominant in India’s D2C industry growth.
COVID has seen a remarkable shift in customer purchase patterns, and there are a bigger number of people opting for ayurvedic products in their daily lives. As the market grows, more people will gravitate towards Ayurvedic products for the sole reason of holistic healing. And we will gradually see a decline in chemical-laden beauty and personal care products
HairVeda is the only brand to sell 100% Ayurvedic products certified by the Ministry of Ayush. They consider any brand positioning itself as a herbal/natural/Ayurvedic haircare brand selling online today as their immediate competition. Predominantly a D2C brand, HairVeda products are available on its website and other online platforms like Amazon. In, Flipkart and Meesho.
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The hairline range by HairVeda
HairVeda believes in a philosophy that the wisdom of ancient Ayurveda holds the solution to different hair problems. Since its inception, the brand has become one of the fastest-growing Ayurveda brands in India. They offer a range of 100% natural hair care products such as cleansers, conditioners, Herbal Hair Oil, etc. The major USP of the brand is that all the products are crafted from unique Vedic formulation by selecting the highest quality ingredients in raw form. A suitable product for all gender and age groups, the products are made with love using 5000 years old Ayurvedic formulations.
Mr Varun Vashisthaa, Founder & CEO, shares, “Unlike other D2C brands, customer retention has never been the challenge with us. This gives us a lot of confidence in the quality of our product. Any genuine brand would never face this challenge if it is pocket friendly also. In fact, we had the highest percentage of customer retention with Amazon in our launch year itself, i.e. 11%. For us acquiring new customers is something that we are constantly working on and with our next round of funding, our whole focus would be on this along with bringing some more hair care products as well as skincare”.
HairVeda offers a complete range of Ayurvedic products at an affordable price compared to other comparable brands. The brand uses traditional Ayurveda-based wisdom to fight hair fall and baldness and effectively address other hair problems. Moreover, they cure the root cause of hair and scalp issues with zero side effects.
The brand offers certified products through the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy (AYUSH) (Govt. of India) and is endorsed by renowned trichologists.
What’s next for HairVeda?
The shift in consumer behaviour during covid has been advantageous for HairVeda as they only focus on the online sales model. They are planning to list its products at major eCommerce sites by this year. Furthermore, HairVeda intends to go offline in targeted markets. With the upcoming 5G network in India, the brand hopes for a leap in India’s mobile and internet consumerism for continued growth across the digital platform.
The team at HairVeda and its stakeholders are looking to the future to develop further products. They are looking to work with strategic investors to make hairVeda accessible in the USA, Canada, Mexico and more countries by 2023. Additionally, their skincare portfolio is in the pipeline, awaiting its launch this year. The brand’s ultimate objective is to provide customers with absolute hair and body care products. True to its vision, maximum product benefit with zero side effects remain their priority.
