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New Delhi, 11th June 2024 - Brij Hotels, renowned for its distinguished boutique properties, proudly announces the launch of its latest luxury retreat, Brij Atmanya, in Bhowali, Nainital. Nestled amidst the picturesque hills of Bhowali, Brij Atmanya offers a serene and luxurious escape 5,000 feet above sea level. Located in the heart of Kumaon's Lake District, it is a mere 25-minute drive from Bhimtal, Naukuchiatal, and Naini Lake. In keeping with Brij Hotels' commitment to delivering immersive experiences while preserving the heritage and culture of unique locations, Brij Atmanya promises an unparalleled stay in Bhowali. This new property embodies the core principle of crafting experiences that allow guests to delve into the rich heritage of the Kumaon region while enjoying the pinnacle of luxury. Handcrafted Luxury Reflecting Local Charm Brij Atmanya boasts 12 exquisitely designed luxury rooms and suites, each reflecting the aesthetics and cultural heritage of Kumaon. Guests can unwind on open terraces, relax in lush gardens, and enjoy expansive decks offering breathtaking 360-degree valley views. The property also features an on-site spa, a multi-recreational area, and long walking trails for complete relaxation and rejuvenation. Culinary enthusiasts will appreciate the on-site multi-cuisine restaurant, which focuses on local Kumaoni flavors. The Launch Event The grand launch event of Brij Atmanya saw attendance from lifestyle, travel, and beauty media and influencers, who were the first to experience the luxurious stay and activities offered by the property. The event featured collaborations with India's leading beauty and skincare brand, Kama Ayurveda, and lifestyle brand, Nicobar. Guests enjoyed a rejuvenating yoga practice followed by Mukh Abhyanga, a facial yoga activity, providing a well-rounded wellness experience. Udit Kumar & Anant Kumar, Founders of Brij Hotels, shared their excitement: "We are delighted to unveil Brij Atmanya, the newest addition to our distinguished collection. We have meticulously crafted unique experiences that celebrate the rich culture of Kumaon, alongside the region's captivating flora and fauna. Our focus lies on curating hyperlocal experiences, ensuring a truly personalised and unforgettable stay for our guests." About Brij Hotels Brij Hotels is a collection of bespoke properties offering heartwarming hyperlocal experiences while prioritising sustainability. Their zero-kilometre concept minimises environmental impact, and each property provides a unique adventure that transports guests to the heart of local culture and hidden gems. Discerning travellers seeking a connection to place and community find a perfect fit at Brij Hotels. With a legacy of 8 decades in hospitality, 10 awards in excellence, and 8 locations, Brij Hotels remains committed to the vision that the best and most beautiful things in the world cannot be seen, spoken, or even touched – they must be felt.
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