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Marketing In Asia > Blog > Marketing > Campaign > Sunnee Signs Exclusive Global Partnership with Sony Music Entertainment
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Sunnee Signs Exclusive Global Partnership with Sony Music Entertainment

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Last updated: 2024/07/05 at 1:48 PM
Hiren Lakadiwala
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Sunnee Signs Exclusive Global Partnership with Sony Music Entertainment
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Greater China, 5 July 2024 – In a thrilling development for music fans, Sony Music Entertainment (SME) has entered into an exclusive global partnership with Chinese-Thai pop singer-songwriter Sunnee. The award-winning and best-selling artist, known for her debut with the Chinese girl group Rocket Girls, will be represented by RCA Records Greater China. This collaboration aims to support Sunnee’s transformation in the next phase of her career, leveraging SME’s extensive network to reach a wider audience.

Yang Yunqing, professionally known as Sunnee, is based in Beijing and Bangkok. She is set to release her first single under RCA Records, “Low Sugar,” in mid-July. This R&B single, co-written by Sunnee, narrates a tale of unraveling romance and highlights her signature warm vocals.

To celebrate her 10th anniversary in the music industry, Sunnee will also release an EP of five songs in November. This EP, which showcases her strong creative vision, features significant contributions from Sunnee in songwriting and development. Supported by Sony Music Entertainment Thailand, fans can anticipate multilingual tracks, including songs in Thai, reflecting Sunnee’s diverse background.

Andrew Chan, CEO of Sony Music Entertainment Greater China, expressed his enthusiasm: “We are very pleased that Sunnee has chosen to work with us. Sunnee has established herself as a rising star in the music scene with her distinctive singing style and a flair for bringing lyrics to life. We are dedicated to enhancing the unique strength of our artists and we are excited to see how Sunnee will continue to grow with us.”

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Since her solo debut in 2018, Sunnee has evolved into a highly anticipated singer-songwriter. Her debut album, “How’s The Weather Today?” released in 2020, became the best-selling album for Mandarin solo female singers. Sunnee was also nominated as the “Best New Artist” at the 5th CMIC Music Awards in 2022, presented by the China Audio-Visual and Digital Publishing Association.

Sunnee shared her excitement: “I’m so excited to announce that I’ve signed with RCA Records Greater China. This feels like a perfect homecoming for my music, a blend of Thai and Chinese influences that I’ve always poured my heart into. Working with a label that understands and celebrates that cultural bridge is incredibly inspiring. I can’t wait to share my new music that truly reflects who I am as an artist – and that is something fresh and authentic.”

The upcoming EP will also feature collaborations with the renowned executive producer Peter Lee (Li Sisong), a multiple award-winning composer and producer who has worked with influential names in the Chinese pop music scene. Lee praised Sunnee’s creativity, saying, “Working with Sunnee has been a revelation. As an artist, she has brought a wealth of fresh ideas and raw expression to the table. It’s truly inspiring and pushes me to explore the edges of my own creativity. Together, we’re set to make a mark on the Chinese pop scene, and I’m thrilled to be collaborating with such a talent under RCA Records Greater China.”

RCA Records Greater China, launched by Sony Music Entertainment in 2022, focuses on investing in artists looking to expand their opportunities both inside and outside China. It boasts a roster of some of the biggest icons in the Chinese music industry, including Jasmine Yen and A-Lin.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala July 5, 2024 July 5, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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