Furlenco, India’s premier furniture and lifestyle brand, launched its innovative ‘Home Sapiens’ campaign today, aiming to underscore the transformative power of quality furniture in creating the perfect, personalized home.
The ‘Home Sapiens’ campaign aims to honor the joy of coming home to a space that truly reflects one’s individual style and personality. Furlenco’s expansive selection of furniture options allows customers to pick items that not only meet their functional needs but also mirror their unique tastes.
This campaign is the culmination of an extensive consumer study highlighting the importance of home as an extension of oneself and the evolving perceptions of urban living spaces. Conceived by Bangalore-based integrated advertising agency Brave New World, the campaign includes three brand films that demonstrate the impact of Furlenco in the lives of diverse audiences.
The ad film exhibits a meditation class at a wellness retreat, where a couple finds their “paradise” mirrored in their own Furlenco-furnished home. They rush home, reveling in the comfort of their Furlenco furniture, showcasing their appreciation for their home and Furlenco’s pieces. The end slate promotes Furlenco’s flexible ownership options – Rent it. Buy it. Own it your way.
Nitesh Mohandas, chief business officer at Furlenco, noted that while most online furniture companies in India focus on functional aspects, this campaign aims to create a lifestyle around the brand. This approach, a first for India’s online furniture market, is set to help Furlenco stand out in a highly fragmented sector.
Joono Simon, founder of Brave New World, emphasized how Furlenco is ready to take thought leadership in the sector by bringing more ideas that could culturally shape modern living for Indians.
Furlenco plans to reach out to customers in all major metros through digital media, social media, cinema theatres, OTT platforms, and affiliate networks. The campaign will also feature a robust social and influencer element to directly engage with audiences.
Recently, Furlenco underwent a rebranding, transitioning from a rental furniture company to a comprehensive online furniture solution for urban India. The brand now offers more than 300 designs, catering to the evolving needs of customers, and has enhanced its tech stack to provide a seamless customer experience.
This news is based on a report from the Afaqs website.
