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Marketing In Asia > Blog > Marketing > Campaign > Embracing Motherhood’s Evolution: The Moms Co.’s New Campaign
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Embracing Motherhood’s Evolution: The Moms Co.’s New Campaign

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Last updated: 2023/05/15 at 3:59 PM
Gaurav Mishra
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The Moms Co.
Source: https://1000logos.net/wp-content/uploads/2020/07/TheMomsCo-Logo1.jpg
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The Moms Co., a leading personal care direct-to-consumer brand, has unveiled its new campaign, “For Every Mom, Through Every Change.” The initiative recognizes and celebrates the transformative journey of motherhood and the inherent physical changes that come with it. The campaign also supports mothers with specially-formulated, toxin-free products for both moms and babies, featuring brand ambassador Sonam A. Kapoor.

The campaign underscores the dual nature of motherhood, encompassing the selfless love and commitment to providing the best for their little ones, while also highlighting the enduring body changes that require special care. The Moms Co. honors this extraordinary transformation, understanding the evolving needs of a mother’s body, skin, and hair, and supports them with essential products at every life stage.

Sukhleen Aneja, CEO of Good Brands Co., The Good Glamm Group, said on the campaign launch, “The Moms Co. comprehends the needs of mothers like no other brand. Our new campaign aims to emphasize that we recognize the transformations a mother undergoes at every stage of her life. We formulate our products with the finest natural ingredients, considering these changes. Our goal is to provide mothers with the results they need and the care they deserve, empowering them to embrace their superhero identity.”

Also Read: The Momfluencer Dilemma: A Blessing and a Curse for Modern Mothers on Social Media

Sonam A. Kapoor, Actor and Brand Ambassador, shared her experience and association with the campaign, saying, “As a new mother, I understand how transformative the journey of motherhood can be, physically and emotionally. I’m proud to be a part of The Moms Co.’s campaign, which genuinely caters to the evolving needs of mothers and babies. The Moms Co. offers dermatologically safe, 100% natural, and effective products that support mothers at every step, from pregnancy to raising a child. I’m excited to be part of this movement celebrating the true superheroes – mothers.”

This news is based on a report from the exchange4media website.

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TAGGED: Baby Care., Body Changes, D2C, digital campaign, motherhood, personal care, Sonam A. Kapoor, The Moms Co., Toxin-free Products

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    Gaurav Mishra May 15, 2023 May 13, 2023
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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