Asia-centric venture capital heavyweight, Gobi Partners, has reaffirmed its dedication to fostering local entrepreneurship. The firm has stepped up as the principal investor in Ejen2u’s recent Pre-Series A funding round, joined by Artem Ventures. This significant financial leap was facilitated via the Khazanah Nasional Bhd (Khazanah)-endorsed Gobi Dana Impak Ventures (GDIV) fund.
Ejen2u Malaysia’s Premier Reseller Digital Ecosystem
With the trio of Sheikh Ezaiddin, Imran Hadi, and Taufiq Zakir at its helm, Ejen2u boasts a cumulative 50 years of entrepreneurial and reseller industry prowess. As the country’s foremost indigenous reseller digital environment, Ejen2u stands out for its multifaceted services. These range from a cloud-centric reseller management framework to fintech innovations, reseller education, and venture building.
Diving deeper into its offerings:
- EjenGO: This avant-garde Software as a Service solution is making waves among SMEs and brand proprietors. It currently serves over 500 clients and has reported an impressive Gross Merchandise Value of US$125 million.
- EjenVenture: Tailored for major enterprises, it assists brands in sculpting their unique reseller distribution channels.
- Women Empowerment Entrepreneurship Programme (WeMap): Launched last year, WeMap’s goal is the professional evolution of female entrepreneurs. Covering an extensive range of topics, it has positively influenced agents, with many reporting a 200% to 300% uptick in their incomes post-engagement.
Furthermore, it’s noteworthy that a substantial 85% of Ejen2U’s user base comprises women, many of whom seek additional income while catering to familial responsibilities.
In the words of Ejen2u’s CEO, Sheikh Ezaiddin, “While our EjenGo platform serves as an initial attraction for our clients, our true differentiator lies in our holistic approach beyond technology. This includes our comprehensive soft skills workshops and the impactful WeMap program for women who represent 85% of our users. We firmly believe that the core strength of any brand resides in its human capital. By relieving our clients of burdensome bookkeeping tasks, we empower their agents and resellers to represent the brand more effectively, leading to enhanced sales and overall brand growth.”
Testimonials Reflect Positive Impact
Post the integration of EjenGO, Nashriq Kassim, the head honcho of Ikhlas Oil Sdn Bhd, witnessed an unprecedented 70% boom in herbal oil sales, while Izzati Shahirah, an influential figure at Kayman Beauty, praised the EjenGO platform for significantly boosting her income.
Gazing Towards a Brighter Horizon
Ejen2u’s forward-looking vision revolves around spearheading agent solutions in Malaysia and broadening its product spectrum. This will encompass areas like dropshipping, online storefronts, and crafting fulfilment services.
Also read: Changi Airport Group and Shilla Travel Retail Forge Ahead
A Bright Future Forecasted by Investors
Gobi Partners’ Jamaludin Bujang expressed optimism, stating, “Ejen2u is a promising portfolio company that we hold to be particularly valuable, especially in the increasingly digital future. By helping domestic SMEs reach their fullest capabilities, we’ll be able to see a wider effect ripple across our local economy, and become competitive on a regional, or even global, level.” Echoing similar sentiments, Artem Ventures’ Low Zhen Hui emphasized Ejen2u’s pivotal role in the social commerce landscape. “Ejen2u is an inclusive platform that empowers underserved entrepreneurs to participate in the burgeoning social commerce industry, leading to wealth generation and further national economic contribution. Nevertheless, as this segment remains vulnerable to shocks, we are committed to bridging their access to increased financial security and welfare protection.”
Wrapping Up
Ejen2u’s alignment with Khazanah’s Future Malaysia Programme and Dana Impak signifies its dedication to nurturing the Malaysian startup environment. Through its educational and uplifting efforts, Ejen2u stands poised to catalyze the growth of Malaysian MSMEs and the visionaries driving them.
