As one of Malaysia’s prominent digital agencies, Digital Symphony has its eyes on a broader horizon with its expansion into Singapore. Chrix Yong, a veteran of the creative-media industry, is appointed to steer this growth as the new managing director for the Singapore office and other regional markets.
With a career spanning two decades, Yong brings a wealth of experience to his role at Digital Symphony. His impressive track record includes managing partner at WPP’s Wavemaker, business director at Dentsu Aegis Network, group account director at Grey Group, senior account director at McCann Worldgroup, and associate account director at both DDB and Publicis Singapore. His portfolio also boasts successful collaborations with numerous globally renowned brands.
Kuhan Kumar, CEO of Digital Symphony, expressed his utmost confidence in Yong’s abilities. According to Kumar, Yong’s deep understanding of the creative and media landscape, along with his proven leadership, uniquely positions him to drive the agency’s regional expansion. Kumar underscored the vital role Yong will play in delivering result-oriented, objective-centric solutions for Digital Symphony’s esteemed clientele.
As a data-driven performance marketing agency, Digital Symphony has been a digital revolution driver in the Malaysian property sector. With Yong at the helm, the agency aims to emulate its successful model across the region, solidifying its leadership in digital performance marketing in Southeast Asia.
In a parallel move, Singapore’s Mercury Integrated recently announced its expansion into Malaysia. Founded by Tjin Lee in 2001, Mercury offers a full suite of marketing services, including event management, public relations, digital and social marketing, and influencer engagement. The expansion will be led by Tjin Lee and Albert Pang as managing director, Colin Sim as creative director, and Yong Huishan as general manager, supported by a pioneering team of industry professionals.
This news is based on Marketing Interactive.