Stepping into September 2023 with a fresh wave of creativity, Dentsu Creative India has announced the appointment of Surjo Dutt as the Chief Creative Officer (CCO) for its West and South regions. Reporting to Amit Wadhwa, CEO of Dentsu Creative India, Dutt will harness his exceptional expertise to spearhead the agency’s creative endeavors, curate innovative solutions for brands, and foster business growth.
With a vast reservoir of knowledge gathered over 24 years in the industry, Dutt brings to the table an unrivaled depth of experience and creative prowess. His portfolio brims with more than 400 projects across 70 brands and 20 categories, a testament to his adaptability and expansive skill set. In his illustrious career, he has held the mantle of Chief Creative Officer at FCB India, served as National Creative Director – North at Sapient Nitro, and held the position of Vice President and Executive Creative Director at JWT.
In his earlier tenures, Dutt left an indelible mark on a host of multinational brands including Pepsi, Frito Lay, Hero Motocorp, GSK, Google, Uber, Vistara, Dominos, Pernod Ricard, Nokia, Airtel, Nestle, and British Airways. These successful associations reflect his expertise in delivering potent creative solutions, a trait that Dentsu Creative India is eager to harness.
Commenting on the appointment, CEO Amit Wadhwa expressed his delight in welcoming Dutt to the Dentsu team. Having previously worked with Dutt, Wadhwa voiced his admiration for Dutt’s talent in building powerful brands, a quality that resonates through all his projects. He also praised Dutt’s strategic prowess and profound understanding of the contemporary media landscape, crucial elements that align with Dentsu Creative India’s philosophy of ‘Modern Creativity.’
“In a rapidly evolving media landscape, Surjo’s strategic insights and rich creative experience make him the perfect fit to lead our pursuit of ‘Modern Creativity.’ I am confident that our combined efforts will manifest in groundbreaking work that makes a lasting impression on the industry,” said Wadhwa.
On his part, Dutt expressed his excitement about joining a creative powerhouse like Dentsu Creative India, known for delivering impactful campaigns that have significantly resonated across various categories. The brand’s work has not only garnered recognition within the industry but also made waves on national and international award platforms, thereby affirming its creative mettle.
“I am genuinely thrilled and deeply grateful for this incredible opportunity,” Dutt stated. “I am eager to contribute to this exciting new phase of DENTSU CREATIVE’s journey in India. Having previously worked with Amit and enjoying every bit of it, I consider this partnership the icing on the cake.”
With this appointment, Dentsu Creative India continues its journey towards excellence in the creative realm. Under the strategic guidance of Surjo Dutt, the agency is poised to scale new heights in delivering modern, innovative, and transformative creative solutions that will continue to shape and lead the industry.
This news is based on Marketech APAC.