Delhivery Ltd, the leading fully-integrated logistics services provider in India, is set to make a strategic investment in Vinculum, a prominent global software company specializing in enabling omnichannel retailing for D2C enterprises, brand distributors, and quick commerce companies. This investment marks the initial stage of a potential two-stage deal, with Delhivery retaining the option to increase its shareholding in Vinculum after six months.
Vinculum, known for its early entry into the software industry in India, empowers brands to tap into the vast opportunities presented by eCommerce and omnichannel retailing. With the industry’s post-COVID shift and changing consumer preferences, Vinculum has emerged as a leading SaaS Omni Channel software company, working with over 400 brands across various sectors such as Grocery & FMCG, Healthcare, Beauty, Cosmetics, Fashion, and Jewelry in India, South East Asia, and the Middle East markets.
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The investment in Vinculum aligns with Delhivery’s focus on the Direct-to-Consumer (D2C) market segment, aiming to strengthen its position as a premier provider of fulfillment solutions. Through this partnership, Delhivery and Vinculum will collaborate to build an integrated stack that addresses the complete range of post-purchase needs for D2C brands. An important aspect of this collaboration involves a deeper integration with Vinculum’s industry-leading Order Management System (OMS), offering a fully-integrated end-to-end solution.
Rajaganesh S, Head of Supply Chain Solutions at Delhivery, expressed his congratulations to Vinculum’s leadership team for their remarkable achievement in developing a world-class product that enables omnichannel retailing for brands, retailers, and fulfillment capabilities for third-party logistics providers and online marketplaces. He emphasized that the strategic partnership with Vinculum would further strengthen Delhivery’s fulfillment solutions for brands.
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Venkat Nott, Founder, and CEO of Vinculum Group, expressed his delight with the investment made by Delhivery in Vinculum. He highlighted the significant opportunities for deep technological integration between the two companies, fostering collaboration and delivering immense business value for their customers.
This strategic investment in Vinculum represents an exciting step for Delhivery as it bolsters its capabilities in the D2C fulfillment space. By leveraging Vinculum’s expertise and advanced software solutions, Delhivery aims to enhance its services and provide seamless post-purchase experiences for D2C brands. The collaboration between these two industry leaders holds immense promise for the future of D2C fulfillment and logistics.
Please note that the information in this article is based on news from Passionate in Marketing.
