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Reading: Tesla Eyes India’s EV Industry: Exploring Local Sourcing, Not Manufacturing Yet
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Marketing In Asia > Blog > Business > News > Tesla Eyes India’s EV Industry: Exploring Local Sourcing, Not Manufacturing Yet
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Tesla Eyes India’s EV Industry: Exploring Local Sourcing, Not Manufacturing Yet

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Last updated: 2023/05/22 at 3:25 PM
Surbhi Sharma
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In recent times, the American electric vehicle manufacturer, Tesla Inc., has taken a keen interest in the Indian market. A group of executives from the corporation was reported to have carried out discussions with the Indian authorities regarding the potentials of sourcing local components and the incentives offered. However, contrary to several speculations, these talks did not encompass proposals for setting up a vehicle manufacturing facility in the country. 

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Also Read: Elon Musk Foresees Tesla’s ‘ChatGPT Moment’: A Leap Toward Complete Autonomous DrivingAlso Read: Tesla to Open Gigafactory in Mexico for Global Expansion

As per a Bloomberg report, these discussions marked the resumption of dialogues between Tesla and the Indian government after almost a year of silence. Interestingly, the dialogues didn’t involve any plans for Tesla to begin vehicle manufacturing on Indian soil. 

Also Read: Elon Musk Foresees Tesla’s ‘ChatGPT Moment’: A Leap Toward Complete Autonomous Driving

The report further cited sources which revealed Tesla’s intention to establish a domestic factory to capitalize on India’s burgeoning consumer market. However, these dialogues did not yield any solid commitments from the automaker’s end. Among the Tesla executives who met with government officials, concerns were raised about India’s hefty tariffs on imported cars. The Indian government, however, stood its ground, refusing to alter the existing tax structure to favor a single automaker. 

Tesla’s primary objective at this stage appears to be gaining an in-depth understanding of the local policies and incentives within India’s electric vehicle (EV) industry. They aim to solidify their roadmap for the Indian market once they have a comprehensive knowledge of the landscape. This objective has driven Tesla to conduct several meetings with various Indian ministries, including the Ministries of Power, Road Transport and Highways, and Heavy Industries. 

Tesla’s interest in India is also driven by the challenges they are currently facing in China. Owing to geopolitical tensions, Tesla is seeking alternatives to the Chinese market and India presents a viable solution. This trend towards diversification is also reflected in Apple’s recent endeavors. The tech giant recently inaugurated two retail stores in India and plans to ramp up its production in the country, thereby reducing its reliance on China. 

Also Read: Tesla to Open Gigafactory in Mexico for Global Expansion

While India is a strong contender, it’s not the only country Tesla has its sights set on. The automaker is exploring opportunities in other Asian nations as well in order to achieve its diversification goals. Back in November, Elon Musk, the CEO of Tesla, announced that South Korea was a leading candidate for investment. This assertion was backed by the office of President Yoon Suk Yeol. Musk stated that any decisions about investments would be made after careful evaluation of conditions, including crucial factors such as manpower and technology. 

In conclusion, while Tesla hasn’t committed to manufacturing in India yet, it is evident that they are making strategic moves to understand and potentially tap into the vast Indian market. The company’s plans to navigate the complexities of local sourcing and incentives reflect its commitment to its long-term strategic goals. As Tesla continues its exploration in India and other Asian nations, it will be interesting to observe the company’s next steps in these dynamic and rapidly evolving markets. 

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TAGGED: Asian Markets, china, Diversification, electric vehicle, elon musk, EV Industry, Government Discussions, Import Tariffs, india, Local Sourcing, manufacturing, south korea, tesla

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    Surbhi Sharma May 22, 2023 May 22, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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