Clemenger BBDO Spearheads a New Era in Production with the Launch of MADE THIS
In a bold move that underscores its commitment to innovation and craftsmanship, Clemenger BBDO has announced the creation of MADE THIS, a new breed of production company poised to redefine content creation. The new entity is a beacon of advancement, harnessing the power of AI and automation to deliver large-scale, captivating content without compromising on the artistry that is central to resonating with audiences.
A Fusion of Innovation and Craftsmanship
MADE THIS emerges from the formidable 60-person team at eg+ and is energized by significant fresh talent, all dedicated to developing smarter production techniques. The aim is clear: to craft content at scale that still bears the hallmark of human artistry. Clemenger BBDO has not only retained but also recruited the creme de la creme of production talent to ensure that MADE THIS lives up to the reputation for excellence that the group has cultivated.
Strategic Leadership to Pilot MADE THIS
At the helm of MADE THIS stands Vinne Schifferstein Vidal as Managing Director, a visionary known for her work in establishing Media.Monks’ content strategy across Australia, New Zealand, and Europe. Vidal’s enthusiasm for her new role is palpable. “When I got the call from Clems and met with Dani, I immediately knew this was the perfect fit. It’s all I’ve done for the Monks, but then for a well-established brand in-market, with the best creative talent in the country. You couldn’t wish for a better base to build from,” she affirmed.
Iain Todd, co-founder and General Manager Operations at MADE THIS, is another linchpin in the company’s leadership, bringing his profound expertise from Hogarth where he led a hundred specialists. Ainslee Littlemore, MADE THIS’s Head of Content Production, transitions from Entropico with a portfolio replete with award-winning projects across various media. Her dual experience in agency and traditional production forms the perfect arsenal to navigate today’s media terrain.
Jay Topping, newly minted Director of Film and Technology, brings his pioneering insights into film direction and game development to MADE THIS. “The vision of MADE THIS – to intertwine craft with technical innovation – has reignited my passion for production. Joining forces with leaders like Dani, V, Ian and Ainslee feels like aligning with kindred spirits – a unique opportunity to be part of something truly groundbreaking. MADE THIS isn’t just about producing content. It’s about setting a new standard for storytelling where technology meets artistry,” Topping expressed, echoing the collective ambition of MADE THIS’s leadership.
Strategic Hires to Shape the Future
Callum Smit and Tom Stephens are the latest talents to join MADE THIS, taking on the roles of Lead Producer and Director/Editor, respectively. Their addition is a testament to Clemenger BBDO’s strategic planning in leading the industry’s transformation.
Dani Bassil, CEO of Clemenger BBDO, captures the essence of these hires, “Production is a game changer – the engine that manifests everything marketers need, turning it from idea to reality. These hires are more than epic for us as a business – the amount of talent here is inspiring. They are also all really cool humans with the energy and attitude to move at pace as we revolutionise production with smarts and speed without sacrificing craft.”
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Technological Edge in Production
The pioneering spirit of MADE THIS is underpinned by the integration of technology to enhance workflows and asset production, enabling marketers to stand out in a competitive landscape. The company leverages eg+ studio’s offshore capabilities for scale and flexibility and presents an array of services across five pillars: Addressable, Content, Digital & Operations, Solutions, and Creative Tech. Having already produced 10,000 assets annually for prestigious clients like NAB, MYER, and L’Oréal, MADE THIS is firmly positioning itself at the forefront of innovation.
Clemenger BBDO’s MADE THIS is not just another production company; it is an emblem of progress where every piece of content is a testament to the synergy of technology and artistry, set to elevate the standards of storytelling in the marketing realm.
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