INVOKE Malaysia CMO Left Firm To Establish Nobleman Creations
Na’im Brundage, Chief Marketing Officer at INVOKE Malaysia, has moved on to establish a competitor Digital Marketing agency named Nobleman Creations. He joined INVOKE Malaysia in November 2016 to assist…
Want to Capture Your Customers? Market What You Have Sensibly
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at university. Even so, it was a long time ago, a…
Masters of Mobile: APAC Report
Here’s the latest research on mobile site performance across the most-visited 700 sites from 12 countries across Asia-Pacific released on Think with Google site recently. Called ‘Masters of Mobile’, the…
Developing And Sustaining Customer Engagement, A Psychological Perspective.
Author, Francis Chuah Chin Wei Hovering across the web seeking ideas for my contribution to Marketing In Asia magazine, I came across some novel terms (probably not) such as ‘customerisation’,…
Priority Communications Teams Up With PROI ASEAN To Offer 360º Communications Solutions For The Region
Leading PROI Worldwide’s PR and communications agencies in the ASEAN region today unveiled a strategic positioning to collaborate on new business development that delivers quality communications solutions that can be…
Get To Know Daniel Ng, Fellow At The Chartered Institute of Marketing Singapore
To start off, tell us a little bit about Daniel Ng, the man?Daniel Ng is someone who is an end-in-mind person, a person who creates and connect dots to strive…
The 4 Most Important SEO Ranking Factors In 2019
No one can give Search Engine Optimisation the brush off if you want to get the targeted audience through the door. SEO refers to the optimization of the webpages of…
Cambodia, A Transformation Towards Digital Industry 4.0
Cambodia is one of the ASEAN countries which relatively put a strong emphasis on digital transformation. While more advanced ASEAN countries like Singapore, Malaysia and Indonesia are most likely be…
90 Seconds Snaps Up Former Spotify APAC Marketer Joanna Wong
90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of…
Instagram IGTV: How Businesses Are Leveraging Instagram Video
Hubspot: A billion hours of videos on YouTube are watched everyday Videos are the new currency for effective communication online. From ‘How to’ videos to ‘Product videos’ to ‘Brand videos’…
Data-Privacy Regulations: Asian Firms Are Better Prepared Than European Peers To Comply
The collection and use of personal data for commercial purposes are on the rise, but concerns over privacy and cyber-security breaches are causing concern among consumers, companies and regulators alike.…
How Digital Marketing Is Disrupting The Sponsorship Landscape
Digital marketing is disrupting all aspects of the marketing space and sponsorship is no exception. With digital marketing, sponsors are able to advertise directly to their target market. What’s more,…
Ethical Marketing For Sustainable Business And Society
Author, A.H.Roslan Harahap A business produces products, services or a combination of both. The ultimate goal of any business is to make profits. Without making profits, the business will sooner…
Enabling A Safe Digital Advertising Ecosystem
Google took down 2.3 billion bad ads in 2018 for violations of both new and existing policies, including nearly 207,000 ads for ticket resellers, over 531,000 ads for bail bonds…
Marketing In Asia Appoints Andrew Teoh As Editor For Australia
Marketing in Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur recently announced the appointment of Andrew Teoh as its editor for Australia. Andrew, will not only take…
