By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    4 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: 4 Effective Digital Marketing Tools To Influence Cambodians
Share
Sign In
Notification Show More
Latest News
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Cohesity Logo
Cohesity and 11:11 Systems Launch Clean Room Recovery Service to Bolster Cyber Resilience
Press Release
Vivid Sydney
Heckler Sound Teams Up with Romance Was Born & Supergiant for Dazzling Vivid Sydney 2025 Showcase
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Buzz > 4 Effective Digital Marketing Tools To Influence Cambodians
Buzz

4 Effective Digital Marketing Tools To Influence Cambodians

profile
Last updated: 2024/08/29 at 12:48 PM
Lunborey
Share
3 Min Read
a person using laptop for marketing
SHARE

Co-Author, Ms Phoeun Sreynoch

In today’s digital era, consumers have a completely different journey of buying decision than before. Due to the limitation of time as well as the development of modern technology, customers in Cambodia prefer to review products or services they wish to buy on either the internet or social networking platforms.

Then based on hundreds of customer reviews available or check out a few bloggers sharing their thoughts on YouTube after testing the product on YouTube, then they will make a consideration to purchase. You will find that there’s no difference whatsoever if you compare the buying behaviour of the Cambodians with the rest of the world, all in the name of cost savings (and time too).

In this age of information, Cambodia has seen a shift away from traditional forms of marketing and advertising. In 2016 Internet or I would rather say Facebook, became the most important channel where the Cambodians are accessing information from (30%), surpassing television (29%) and radio (15%). This interesting trend is expected to continue gaining the market share annually.

Based on my personal experience, there are four digital marketing tools which are extremely popular in Cambodia. Chronologically, they are Facebook, Instagram, LinkedIn, Google and SMS/Email Marketing.

  1. Facebook: This platform ranks top in the Cambodians’ heart which is used by 6.8 million users in 2018 alone according to the Geeks In Cambodia. We can see that it’s a very powerful marketing platform in the country due to the fact that the marketers can view almost perfectly curated analytics from it for decision making.
  2. Instagram: This is a photo and video-sharing social networking service owned by Facebook. The concept is similar to Facebook, the only difference is that it is much more for the visual community. Most marketers use Instagram and Facebook at the same time, in the pursuit to take advantage of communities from both sides.
  3. LinkedIn: LinkedIn is a platform which is built for business-to-business or B2B marketer. People mostly used this platform for professional advantages such as promoting their business interests, network or to market their personal brands. There aren’t many professionals using this platform yet if we were to compare it with Facebook but it is an emerging platform here.
  4. Email/SMS Marketing: This is a direct marketing tool to keep the potential customers up to date in term of any announcement of new products, services and selected promotions. We are seeing that this method is one of the effective marketing tools in Cambodia as most Cambodian people at reading their emails from mobile devices.

Cambodia’s internet scene may look quiet from the outside, but in reality, it is the opposite.

You Might Also Like

Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce

Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July

Heckler Sound Teams Up with Romance Was Born & Supergiant for Dazzling Vivid Sydney 2025 Showcase

BMW Launches Virtuosic Heart of Joy Campaign 

The Rocks Transforms Once Again: Christmas in July festival Returns to Sydney with Snowflakes, Cheese & Cheer

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: digital marketing

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Lunborey August 29, 2024 April 7, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Lunborey
    Follow:
    He is a Pro ASEAN Marketer and CEO of 3G Agent co., Ltd, a professional business consulting firm. Among its core competencies are developing strategies and talent development to help SMEs moving effectively into the corporate level. His areas of expertise are Marketing, Sales Management and Leadership.
    Previous Article marketing-hasn’t-changed-much-since-the-good-old-days,-has-it? Marketing Hasn’t Changed Much Since The Good Old Days, Has It?
    Next Article Marketing Micro Trends The Marketing Micro Trends That Will Shape Malaysia in 2019
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 1 hour ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 1 hour ago
    HOY
    The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
    Press Release 1 hour ago
    Cohesity Logo
    Cohesity and 11:11 Systems Launch Clean Room Recovery Service to Bolster Cyber Resilience
    Press Release 1 hour ago

    PropertyGuru

    property guru

    You Might also Like

    adyen
    Press Release

    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce

    1 hour ago
    Amazon
    Press Release

    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July

    1 hour ago
    Vivid Sydney
    Press Release

    Heckler Sound Teams Up with Romance Was Born & Supergiant for Dazzling Vivid Sydney 2025 Showcase

    2 hours ago

    BMW Launches Virtuosic Heart of Joy Campaign 

    18 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy