Cambodia, A Transformation Towards Digital Industry 4.0
Cambodia is one of the ASEAN countries which relatively put a strong emphasis on digital transformation. While more advanced ASEAN countries like Singapore, Malaysia and Indonesia are most likely be…
90 Seconds Snaps Up Former Spotify APAC Marketer Joanna Wong
90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of…
Instagram IGTV: How Businesses Are Leveraging Instagram Video
Hubspot: A billion hours of videos on YouTube are watched everyday Videos are the new currency for effective communication online. From ‘How to’ videos to ‘Product videos’ to ‘Brand videos’…
Data-Privacy Regulations: Asian Firms Are Better Prepared Than European Peers To Comply
The collection and use of personal data for commercial purposes are on the rise, but concerns over privacy and cyber-security breaches are causing concern among consumers, companies and regulators alike.…
How Digital Marketing Is Disrupting The Sponsorship Landscape
Digital marketing is disrupting all aspects of the marketing space and sponsorship is no exception. With digital marketing, sponsors are able to advertise directly to their target market. What’s more,…
Ethical Marketing For Sustainable Business And Society
Author, A.H.Roslan Harahap A business produces products, services or a combination of both. The ultimate goal of any business is to make profits. Without making profits, the business will sooner…
Enabling A Safe Digital Advertising Ecosystem
Google took down 2.3 billion bad ads in 2018 for violations of both new and existing policies, including nearly 207,000 ads for ticket resellers, over 531,000 ads for bail bonds…
Marketing In Asia Appoints Andrew Teoh As Editor For Australia
Marketing in Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur recently announced the appointment of Andrew Teoh as its editor for Australia. Andrew, will not only take…
Marketing The Young Leaders Of Today And Tomorrow
Author, Noor Sulastry Sometimes I have been thinking whether the subject of marketing can fit in social science discussions. Well, I came across with a study entitled Reframing marketing as…
LUX Propels Saudi Arabian Women #IntoTheSpotlight On Google Search For International Women’s Day
The Beauty & Personal care brand has launched a campaign to spotlight women from different lines of work, highlighting their talents and achievements to inspire women in Saudi Arabia to…
Socialbakers: Brands Get Higher. Further. Faster. With Captain Marvel
It’s superhero season! Captain Marvel, the first female superhero lead for the comic book movie series from Marvel Studios, was timed to be released in cinemas across the globe last…
PopCon: How To Stay Relevant In Today
PopCon is a platform that brings together Malaysian brands, marketers and online content creators to engage in learning, idea-sharing and project collaborations. Founded in December 2017 by five friends with…
SAP CX On The Omnipresent IT Show
Author, S.Pranatharthi Haran. From a marketing point of view, what makes IT Shows significant is how the offline event’s high awareness has caused e-commerce platforms to ride on its popularity…
Nikkei Asian Review Launches New Guest Writers Series
The Nikkei Asian Review recently introduced a new feature on its fast-growing Opinion pages — a series of pieces written for NAR on an exclusive basis by leading experts on…
What Do You Plan To Achieve With LinkedIn?
Recently we asked a number of influential Malaysians on LinkedIn about their objective there on the platform. We’d like to understand what do they plan to achieve by being active…
