How To Start A Career In Digital Marketing
All you need to know before you make the switch One of the most common questions asked by students and young professionals is “how do I start a career in…
AppsFlyer: APAC’s Mobile-First Economy Faces US$650 Million Worth Of Ad Fraud
AppsFlyer, the global leader in mobile attribution and marketing analytics, released today its APAC Ad Fraud Report 2019, providing marketers with the most comprehensive report to date on the evolving…
First Impressions Count, But Last Impressions Count More
Most people understand the importance of making a powerful first impression when delivering a pitch of your business idea because it can set the tone for the pitch from there…
Get To Know Marian Salzman Senior Vice-President, Communications Philip Morris International
Marian, when we mention Philip Morris, few brands come to mind. PMI has been around for a long time. Do walk us through how PMI started, the core business and…
Zendesk Announces New Self-Service Experiences With Expanded AI-Powered Solutions
Zendesk, Inc. (NYSE: ZEN) today announced the expansion of Answer Bot across all web and mobile channels, allowing companies to provide always-on support and faster responses for consumers with AI-powered…
MediaMath Launches Industry’s First Contextual Ad Targeting Solution For Programmatic Video
MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the…
How Much Influence Do Your Words Have?
Author, Roshan Thiran Let’s begin with a simple example:“Hey boss, can I have time off? I worked throughout February, you know?”“Hey boss, could I take some time off, please? I…
Trust Trumps All
Understanding a CMO’s most underutilised strategy for growth. Author, Bjorn Sprengers Just a decade ago, few people would probably have envisioned a world where the concept of “trust” would become…
Google: How Digital Marketing Is Enabling Inclusiveness In The Philippines
Digital is shaping lives globally. To empower Filipinos to do more online, Google Philippines announced new initiatives and partnerships at the Google for Philippines event in February 2019. These announcements…
Zendesk Announces New Partnerships And Integrations For Sunshine CRM Platform
The expansion gives companies the ability to provide powerful, personalized experiences for their customers Zendesk, Inc. (NYSE: ZEN) today announced expansion to Zendesk Sunshine, its open and flexible CRM platform…
Verizon Media To Deliver Unparalleled Programmatic Transparency To Advertisers and Brands
Powered by Machine Learning, Verizon Media’s Ad Platform Launches New DSP Insights & Forecast Tool Continuing its mission to build trusted partnerships with advertisers and publishers, Verizon Media today announced…
From Pitching To Problem-Solving: Marketing Insights I’ve Learned From A Lady CEO Of A BPO Services Startup
The art of presenting ourselves as a problem-solver rather than a marketer. “I’ve always been passionate about leading people and bring out the best in them. This is the best…
LunchIn™️ Is Collaborating With Subture & CommonGround In Malaysia Aiming To Empower Everyone
LunchIn™?, a global movement in over 66 countries recently signed an MoU with Subture and CommonGround in Malaysia with the aim to empower everyone. Malaysia’s largest coworking spaces provider; CommonGround,…
Zendesk Unveils Next Generation Of Conversational Messaging Experiences
Company acquires Smooch to expand Zendesk’s omnichannel leadership; launches new WhatsApp and Slack integrations Zendesk, Inc. (NYSE: ZEN) today announced it acquired Smooch Technologies Holdings ULC, the Montreal-based company behind…
Working Remote Philippines 2019: The Biggest Summit For Filipino Remote Workers
Australian money transfer and payment solutions provider, PayStaff, is hosting the Working Remote Philippines 2019. The conference, which will be held on September 13 and 14, 2019 at SMX Aura…
