This Is How Marketing Research Findings Promote Translational Impact
Marketing research findings can promote translational impact and commercialisation of innovations such as products, services and technical know-how so that the benefits of the University-academia-community-country interactions go beyond discussion by…
Evangelism Marketing: The Art Of Being Human
This article explains the art to achieve humanness using evangelist marketing.
Is It Still Necessary To Invest A Lot Of Time And Effort Into Creating A Logo?
You’ll often hear creative teams talk about how beautiful or full of ‘meaning’ their concept logo or brand identity is. That it’s a visual representation of the business and communicates…
Get To Know Narangua Erdenebat, Head Of Marketing Huawei Consumer Business Group, Mongolia
Narka or Narangua Erdenebat has been working in the Mongolian marketing sector for 10 years across many industries, including the television sector, retail sector and mining sector. Narka joined Huawei…
How To Learn Digital Marketing For Free
Learning digital marketing is tough, but not impossible. If you’re in the early stage of your digital marketing career, welcome to the club. Why did I say it’s tough? Well,…
MediaMath: Highlights From The 2019 APAC Leadership Forum
Following the success of our summits in NA and EMEA earlier this year, we launched our first MediaMath Leadership Forum in APAC this past March 27-29th. We gathered at the…
Entrepreneurship In A Marketing Context
Entrepreneurship has always been the cornerstone buzzword of a successful capitalist economy. How many people can make a change in the conventionality and think out of the box? Not much.…
Robotics In Hospitality: How Will It Impact Guest Experience?
Authors, Mohammad A Al-Hawari and Faridahwati Mohd Shamsudin. The days where staff taking food, drink, meals, and newspapers to the hotel rooms could be considered part of the past. The…
Why Amazon Is Luring Exported Products From Thailand
Amazon sees a great opportunity for Thai sellers as Thailand is rapidly evolving into a leading manufacturing base and has one of the largest B2C (business to consumer) markets in…
Five New Marketing Strategies Of The 4.0 Era
We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small-…
Travel Style Guide: First Impressions
One should be comfortable when travelling. However, one should also never discount good things that can happen while travelling. First things first, being comfortable is a whole lot different…
iPrice: The Biggest eCommerce Websites and Apps in Southeast Asia Q1 2019
2018 has been a vital year for e-commerce in Southeast Asia (SEA). An updated report by Google & Temasek declared that SEA’s internet economy hits an inflection point in 2018…
5 Ways To Diversify Your Marketing Strategy
The medium of marketing is infinite. Given that marketing can be so vast; especially how it’s executed, planned and delivered, there are plenty of ways you can diversify your approach…
4 Creative, Brand-Building Event Marketing Ideas
Making a brand connection with customers can be a daunting challenge. However, you can still create a strong impression with both prospects and new customer through events. As compared to…
The Google Pixel 3a And 3a XL Hit Stands In Singapore
Starting today, Singaporeans can purchase the latest addition to the Pixel family, which promises everything you expect in a device for half the price of premium phones. These days, you…
