By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    market mall retail photo
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    12 hours ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    5 days ago
    How retailers can prepare for the rise of Gen Zalpha
    7 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    12 hours ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    5 days ago
    How retailers can prepare for the rise of Gen Zalpha
    7 days ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Get To Know Alex Sua and Sebastian Sua, Founders Of Hamilton & Sherwind
Share
Sign In
Notification Show More
Latest News
Andrew Monu, VP of Marketing, LinkedIn
Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
Business Interviews Marketing
In conjunction with Global Accessibility Awareness Day, Ms Beh Siew Kim, Ascott's Chief Financial & Sustainability joined a fireside chat
Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative
Press Release
IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
Press Release
balabala
Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
Press Release
Ivo Ivanov - CEO DE-CIX International
DE-CIX unveils 2024 Annual Report: Strong growth in customer capacity, peak traffic and network connectivity across global and regional markets, including Malaysia
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Society > People > Get To Know Alex Sua and Sebastian Sua, Founders Of Hamilton & Sherwind
People

Get To Know Alex Sua and Sebastian Sua, Founders Of Hamilton & Sherwind

profile
Last updated: 2019/09/14 at 12:00 AM
Zu Anjalika
Share
8 Min Read
get-to-know-alex-sua-and-sebastian-sua,-founders-of-hamilton-&-sherwind
SHARE

Welcome to Marketing In Asia, Alex & Sebastian.

Alex and Sebastian, one of the things I first noticed when I was pitched this story was that you two are brothers, with the age difference of 4 years. How was it growing up? Tell us everything we need to know about the Sua Brothers.

We come from a very close-knit family. Our family often encouraged us to spend time together. Sebastian is my older brother. Between both of us, he is the more giving sibling. Whenever we fought, he would often give in to me. This somehow also translated to our roles in the business as well.

Between the two of you gentlemen, you have over 20 years of professional experience with various companies. Walk us through those years, Alex and Sebastian.

Sebastian has spent much of his career in international advertising agencies. His last stint before he started the business was with Saatchi and Saatchi. He brings with him experience in advertising, media and strategy. Some of the brands that he worked on include Apple, ITE, Frasers Centrepoint Malls and many more.

While Sebastian has been in agencies, my experience is in-house marketing. I have worked at companies such as Disney and Panasonic specialising in consumer marketing. Those were incredibly fun experiences where we developed 360-degree campaigns across multiple platforms.

At the 2008 Singapore Media Awards, my work for a campaign bagged the most prestigious award of the night. 

Hamilton & Sherwind is an integrated marketing agency. Why have you decided to go that route?

My brother had always wanted to start a business. After working for many years in the corporate world, we both wanted to build a brand that we could call our own. 

Sebastian was motivated by a previous client turned friend who committed to being Sebastian’s first client if he started a business. She basically handed him a blank cheque and pushed him to start the business.

As we had varied in-house and agency marketing experiences, we felt that we could bring these perspectives to offer well-rounded marketing campaign ideas to clients. 

We initially started out by developing creatives for clients but we evolved along the way to offer interactive content, events management and media buying to better meet our clients’ needs.

This year, we are happy to celebrate our fifth anniversary in business. It is also a very special year for us as we clinched a silver at the MUSE Creative Awards 2019 and a bronze at the Summit Creative Awards 2019.

I am very curious about the name, Hamilton & Sherwind. Tell us the story behind it.

We get this question very often and it is actually a great conversation starter. When we meet people for the first time, they often get confused. They would ask us “Who is Hamilton and Who is Sherwind?”. 

Jokes aside, we decided on Hamilton & Sherwind because we wanted a brand name that people could resonate with internationally. Hamilton means great achievements in business and Sherwind means the creator of original ideas.

Over the years, Hamilton & Sherwind had experienced competition from freelancers who most often than not offer services below market rate. How do you counter this?

This was a challenge that we experienced two and a half years ago. We discovered that there were too many freelancers in the market offering creative design services at much lower prices. We did not want to join the price war. But, we knew that we had to confront the issue.

We thought long and hard about the issue and decided to shift our business model to offer interactive content across multiple channels and platforms. I was responsible for creating the first few pieces of interactive content. We then started to build our capabilities in offering a more holistic marketing strategy and interactive content. We are now a one-stop solution for companies. We build marketing strategies, creative, media, content creation, events management and digital campaigns for our clients. 

We live in a time where there is constant chaos; everyone wants to be seen and heard. That said, what have your marketing strategies been, Alex and Sebastian – to ensure Hamilton & Sherwind stands out amidst the going-on?

I believe the most important thing is to ensure that we constantly improve. As marketing agencies, we need to remember that the heart of what we do, is to serve our clients and to do a good job at it. So, we need to continuously improve to serve our clients better.

This is why we constantly add to our offerings to meet our client’s needs. When we started out and our clients needed media buy services, we decided to get certified as a media buy partner to do that. This was a massive task for a small agency at that time.

This year, we’ve taken on another big task. Sebastian went through rigorous training and he has just been certified as a management consultant. We decided to take this on as we have been working with many start-ups and SMEs recently. We know that financing is an issue with these businesses and we hope to support them further.

As management consultants, we can help them secure government grants so that we can drive marketing campaigns and propel our clients to even greater heights.

Between marketing and branding, in your opinion, which is more crucial in running a successful business?

If one wants to see more immediate results, you can explore more tactical marketing strategies but in the long term, all businesses need to consider a more holistic branding strategy to prosper in this competitive market.

Gentlemen, where do you see yourselves in 5 years?

We would like to share our wealth of experience by conducting pieces of training in the marketing and branding arena. We are also exploring ways to establish ourselves in upcoming markets such as Myanmar and Malaysia.

For those who wish to know more about Hamilton & Sherwind or contact you, how can they do so?

People who wish to know more about Hamilton & Sherwind can check out our website (www.hamiltonsherwind.com) or they can reach Sebastian at sebastian@hswind.sg. 

For companies who are keen to find out more about how they can market their brands, they can download our e-book titled Marketing Myths Debunked from our website. 

Any parting words, Alex and Sebastian?

The business world is brutal and consumers are fickle-minded. As a business owner, one should be daring to be different; work with the right strategic marketing and branding partner to bring out the best in your business.

You Might Also Like

From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey

Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing

Superstars of Vantara: Celebrity Voices Champion Wildlife Conservation in Latest Edutainment Series Episode

Vedistry Unveils ‘Health Mantra’: A Revolutionary Ayurvedic Wellness Solution for the Modern Family

Influencer Marketing in the F&B Sector: How to Choose the Right Partners

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: talking pod

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Zu Anjalika September 14, 2019 September 14, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Zu Anjalika
    Follow:
    Zu Anjalika Kamis Gunnulfsen is a certified Image Branding & Lifestyle Consultant. Born in Singapore and blessed to have lived in a couple of other amazing cities in the world, Anjalika is currently expatriating in Kuala Lumpur.
    Previous Article lutfi-chowdhury:-making-bangladesh-the-eskimi-hub-of-asia Lutfi Chowdhury: Making Bangladesh The Eskimi Hub Of Asia
    Next Article pahami-perilaku-konsumen-online-untuk-digital-marketing-yang-sukses Pahami Perilaku Konsumen Online Untuk Digital Marketing Yang Sukses
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    Business Interviews Marketing 12 hours ago
    In conjunction with Global Accessibility Awareness Day, Ms Beh Siew Kim, Ascott's Chief Financial & Sustainability joined a fireside chat
    Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative
    Press Release 12 hours ago
    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
    Press Release 13 hours ago
    balabala
    Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
    Press Release 4 days ago

    PropertyGuru

    property guru

    You Might also Like

    Dr. Nurul Ain Abdullah, MB BCh BAO (NUI, Ire) MSc (UCSI), Medical Director of Alainn Clinic
    LifestylePeopleSociety

    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey

    2 months ago
    LifestylePeopleSociety

    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing

    2 months ago
    Superstars of Vantara Celebrity Voices Champion Wildlife Conservation in Latest Edutainment Series Episode
    CampaignEventInspirationLifestylePeople

    Superstars of Vantara: Celebrity Voices Champion Wildlife Conservation in Latest Edutainment Series Episode

    8 months ago
    Vedistry Unveils ‘Health Mantra’: A Revolutionary Ayurvedic Wellness Solution for the Modern Family
    BrandingLifestylePeoplePress Release

    Vedistry Unveils ‘Health Mantra’: A Revolutionary Ayurvedic Wellness Solution for the Modern Family

    8 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy