The Importance Of Spatial Data In Real-World Marketing Attribution
Author, Felix Sanchez-Garcia Mobile technology has come a long way. There are now 3.3 billion mobile internet subscribers globally, with Singapore being one of the leading countries in the mobile…
Branded Content is Killing Your Social Media Ads.
Today, users are overwhelmed with ads and information at all times. It has come to a point where people would invest in ad blockers. Now, more than ever, brands are…
Verizon Media Launches State-Of-The-Art Yahoo Studio
Verizon Media is excited to announce the launch of Yahoo Studio, its new state-of-the-art studio in Singapore. Equipped with cutting-edge video production capabilities such as mixed reality, motion capture, and…
150 APAC Marketing Leads Cite Location-Based Data As Core To Growth
New study from Blis shows investment in location-based advertising significant but knowledge gaps still present for many marketers Marketers across Asia Pacific are turning to location data to gain a…
Why A Good Writer Is Important To Social Media Success
Writers are integral to the success of a company’s social media efforts, writes Susanna Gebauer (@dreckbaerfrau) in The Social Marketers Blog. When it comes to marketing a business online, she explained,…
Adobe Launches XD’s Integration With Amazon Alexa & Findings From Its Voice Technology Trend Survey
with the introduction of the Amazon Alexa XD plugin, which allows users to export prototypes to Alexa and preview Adobe XD prototypes, as well as a new Adobe XD skill…
Is It Really The Marketers’ Fault?
In the year 2019, we can pretty much conclude that digital marketing is one of the most needed skills to build a brand. This is the one thing that everyone…
Why CEOs Need A Strong Personal Brand
Jeff Bezos, Richard Branson, Elon Musk and Seth Godin. If there’s one thing they had in common on LinkedIn, or even on other social media platforms for that matter, what…
Obsess Over Your Customers Not Your Competitors
Author, Darrell Hardidge Have you ever noticed the performance difference between two very similar businesses? One seems to be totally on top of it and the other you can tell…
SCIKEY Goes Global With Finland Funding Boost
SCIKEY, an Indo-Finnish venture of SRKay Consulting Group; has been making waves in the HR Tech space since the beta launch of its AI & MindMatch powered Talent Commerce platform…
Terminator: Dark Fate Powered By Adobe Creative Cloud
Following the highly-anticipated Terminator: Dark Fate Comic-Con panel in San Diego, California, last week, Adobe is excited to share that the newest installment in the storied film franchise has been…
Resulticks Brings Onboard Kulmeet Bawa As Chief Operating Officer And President, JAPAC
Former Adobe VP and managing director to spearhead Resulticks’ global strategy and growth Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its…
Marketing In Asia Appoints Jennette Cajucom As Editor For The Philippines
Marketing in Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur recently announced the appointment of Jennette Cajucom as its editor for the Philippines. Jennette, will not only…
Good Writers Make Complex Businesses Easier To Understand
Good writers are integral to the B2B content marketing process, as Radha Giri (@radhagiri) details in Your Story. Giri’s article, entitled: 7 traits to look for in B2B content marketers, outlines how content marketing has…
A Killer Marketing Strategy For Bootstrapped Startups
Contrary to Fred Wilson’s opinion that Marketing is for companies with substandard products, currently marketing campaigns decide the fate and profit margins of the big corporate giants and it would…
