Google: Introducing Simpler Brands And Solutions For Advertisers And Publishers
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a…
How to Succeed With Email Marketing In Asia
By following these steps and keeping your unique audience in mind, your brand can successfully expand into Asian markets. Although our world is more connected than ever, each country still…
How To Deliver A Killer 30 Seconds Sales Pitch
The most important area that I came across to survive in entrepreneurship is actually the sales pitch. I’ve been running a business and actively involved in the training industry for…
6 Work-From-Home Digital Freelancers Tell Their Stories On Overcoming Disabilities
“Overcoming disabilities is not easy, but it’s not impossible either. ” I was so inspired when I attended church a couple of weeks ago and Oscar Pistorius was mentioned as…
Tomorrow’s News 2018 Survey Finds Challenges For Platforms And Advertisers, But Good News For Publishers
Executives think platforms should do more to combat fake news, are increasingly sceptical of social media and blame brands for adverts placed alongside inappropriate content – but they increasingly see…
The Renaissance Of Marketing In The WeChat Age
Today, the word WeChat means many things to different people. To users, it means irreplaceable convenience and infinite entertainment. To marketers accustomed to the traditional way of writing ads, the…
Content Strategist: What On Earth Is That?
When I tell people that I am now a Content Strategist, I’m often greeted with a blank look and a polite nod… In March, I finally became a Content Strategist,…
GDPR and the Changing Landscape of Ad Tech: How the New Regulations Will Impact Programmatic Advertising
If the question ‘why does GDPR exist’ is bothering you to no end, the most relevant answer to the question would be public concern over privacy. But to know what…
Why Personal Branding Is A Non-Negotiable, Must-Have Asset You Need To Own
Now, here are the reasons why your personal brand is non-negotiable. I have compiled a few of them based on my own personal journey to where I am today. A…
Marketing In Asia: Helping People To Connect The Dots
There are many great articles being written here at Marketing In Asia, and especially viewpoints that are written with novelties, perspectives, and groundbreaking ideas that could spark self-awareness or interests…
20 Rendang-liciously Popular Ramadan-Raya Advertisements on YouTube Malaysia
As we come to the close of the holy month of Ramadan Al-Mubarak and welcome Hari Raya, here is a list of popular Ramadan-Raya advertisements on YouTube Malaysia to-date, in…
Why Being A Freelance Translator When You’re Still A Student Is A Damn Good Idea!
In my case, it all began when I got kicked out from the hostel by end of the first year in university! According to the ‘system’, students are awarded scores…
IDOOH and Micab Ink MOU To Deploy 5,000 Digital Media Screens To Transform In-Taxi Passenger Experience
IDOOH International and Micab Philippines have signed a Memorandum of Understanding (MOU) today to deploy 5,000 of IDOOH’s In-Ride Out-of-Home (OOH) digital media screens in Micab partner taxi fleets by…
Dear Workaholic Entrepreneurs, Burning Out Is A Serious Matter. This Rule Might Help To Keep It Away
Burnout is real. Too real, it’s discouraging but you press on. I have been one of those who started your own business, took responsibility on her shoulder on high, and…
Brand Yourself Reasonably, The Way You Dress Will Have A Direct Impact On Your Persona
Human beings are visual creatures, therefore whatever they see is mostly how they are going to perceive you. Have you ever noticed that certain clothing give you a different air…
