Adidas Dan Kuasa Pengaruh Mikro
Saya ada terbaca satu artikel pemasaran tentang Adidas beberapa hari yang lalu. Ia ditulis oleh Seb Joseph yang diterbitkan oleh portal terkenal Digiday. Ia berkisar tentang pemasaran digital menggunakan kaedah…
Agoda Unveils New Brand Identity
Agoda, one of the fastest growing global digital travel platforms and headquartered in Asia, today unveiled a refreshed visual identity, revealing a redesigned logo, custom Agoda typeface and new brand…
STB Unveils A Selection Of Over 60 Lifestyle Experiences To Entice Business Groups To Singapore
Today marks the global launch of the In Singapore Incentives & Rewards (INSPIRE), an incentive programme initiated by the Singapore Tourism Board to attract potential visitors from the global Meetings,…
Get To Know Atul Temurnikar, Co-Founder & Chairman Of Global Schools Foundation (GSF)
Welcome to Marketing In Asia, AtulAtul, in terms of running a successful education network, you are considered as one of the region’s seasoned individuals. Tell us about yourself.Before moving into…
ZTE Leads In 5G Innovations And Expects To Achieve Win-Win Scenarios With Its Partners
ZTE Corporation, a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, expects to achieve win-win scenarios with its partners backed up with its leadership…
Pahami Perilaku Konsumen Online Untuk Digital Marketing Yang Sukses
Sebuah penelitian menunjukan bahwa, “honesty” dan “personalisasi” merupakan kunci keberhasilan marketing di sosial media. Hari ini, kita banyak melihat brand berlomba hadir di sosial media dengan grafis dan video yang…
Socialbakers Adds Vital Ads Transparency And Control Tools To Its Platform
Socialbakers, the unified marketing platform for enterprise brands, today announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the…
Get To Know Alex Sua and Sebastian Sua, Founders Of Hamilton & Sherwind
Welcome to Marketing In Asia, Alex & Sebastian.Alex and Sebastian, one of the things I first noticed when I was pitched this story was that you two are brothers, with…
Lutfi Chowdhury: Making Bangladesh The Eskimi Hub Of Asia
With another leap towards success, Lutfi Chowdhury, former Regional Head of Eskimi South Asia has now been appointed as the Managing Director of Eskimi. With this leap, he has also…
Get To Know Robbie Hoyes-Cock, CEO & Founder Of The F1 Podium Lounge
Marketing In Asia had a chance to chat with Robbie Hoyes-Cock, CEO & Founder of The F1 Podium Lounge as he prepares for the much sought after party of the…
Critical Factors When Choosing A CMS
Author, Gregg Shupe For businesses today, providing an engaging customer experience across all digital touchpoints is paramount to success. From a marketing perspective, it is crucial that content is distributed…
New Research Reveals 62 Percent Of Consumers Report A Better Experience With Online Advertising Than A Year Ago
dataxu, the leading global software provider for marketing professionals, recently announced research showing that the majority of consumers in Singapore believe that their overall experience with advertising has improved in…
Solving Problems Through Meaningful Innovation
The success of a marketing or advertising campaign relies on a proper strategy of the campaign by aligning the objective or marketing vision. Innovation should always be meaningful and ROI…
Cara Licik Bina Jenama Global
Soalan. Apakah persamaan yang dimiliki oleh jenama-jenama ini; Facebook, Netflix, Grab, IKEA dan Spotify? Mereka bukan sahaja berjaya membuatkan orang ramai beratur panjang untuk membayar produk dan perkhidmatan mereka, tetapi…
Leading Malaysian AdTech Startup AdEasy Increases Its Total Funding To Over RM 1.8 Million With Its Latest Round
Funds raised will be used for product development and market expansion AdEasy, Southeast Asia’s first online marketplace for buying offline advertisement space, has raised over RM 850,000 (over US$200,000) from…
