APAC Spends Big on Rewarded Videos and Holiday Periods
Smaato, the global in-app advertising platform, shared further insights on APAC from its Global In-App Advertising Trends Report spotlight on the region. With APAC on track to see a 25%…
Lux Wins Big At Spikes Asia 2019 For Campaign Propelling Saudi Arabian Women #Into The Spotlight
For its ground-breaking “Lux Search Words #IntoTheSpotlight” campaign, Beauty & Personal care brand took home two Gold and one Silver awards at the prestigious Festival of Creativity. The campaign spotlighted…
Publicis Groupe Wins AXA
AXA has chosen Publicis Groupe to continue as its sole global creative partner, across 30 countries, and as a partner for strategy and media buying in four of its key…
10 Social Media Content Ideas For Small Businesses This Christmas
Curating fun, quirky, heart-warming content helps to build the excitement and gives a reason for your customers to come back and check what you have in store for them For…
Viu Wins 12 Asian Academy Creative Awards
Viu, a leading pan-regional OTT video service from PCCW Media Group with more than 36 million monthly active users (MAU), has won 12 awards at the first round of 2019…
Virtual Maps, Real Friends
For most of us, the mention of Waze brings to mind the navigation app on your smartphone. But for Paul Kok, a Private Branch Exchange (PBX) technical support professional, Waze…
M17 Group Announces Acquisition of MeMe Live
M17 Group, the leading social networking entertainment group in Developed Asia, announced recently the acquisition of MeMe Live, a live streaming platform invested by FunPlus, with a focus on Asia-Pacific…
CGI, VFX, Real-Time CG And Animation Intersect At The Forefront Of Technical Creativity At SIGGRAPH Asia 2019
The CGI, Special Effects and Animation industries are currently experiencing a renaissance, brought about by creative and technical enhancements made possible through applied interdisciplinary thinking and experimentation. SIGGRAPH Asia 2019,…
5 Ways To Boost Your LinkedIn Presence When You’re Just Starting
Consistent sharing of content increases one’s visibility; contents that add value and is consistently seen, increase its creator’s brand image as a credible resource I started being really active in…
Business Writing Isn’t About Trying to Sound Smart
Business demands conversational language; people in the workplace value time, and your goal is to help them understand you easily Ryan, an operations manager of a construction company, wanted his…
Carma Asia Reveals Singapore
CARMA ASIA, the global leader in media evaluation, has published a study revealing the prominence and favourability of Singapore’s top CEOs amongst local publications. The findings reveal insights including DBS…
Automated Email Sequence And The Benefits Of Having One For Your Business
Itâs all about sending your customers the right email at the right time Automated email sequence can double your ROI. As an e-commerce store owner, you know that writing an…
Get To Know Manish Bahl, Associate VP & Head Of Centre For The Future Of Work, APAC at Cognizant
Manish, I have always been intrigued with the topic we are going to talk about. Before we get into that, tell our readers about Cognizant and your role there.Cognizant is…
The One Thing Fitness Models Know That Many Marketers Forgot
Here’s the unhealthy secret behind magazine cover abs: fitness models often go thirsty for about 48 hours before their photoshoots to get that shrink-wrapped muscle definition. Some even drink only…
Can Too Much Data Drive Businesses To Their Deathbed?
Author, Anurag Gupta “InfoObesity”, a term coined by Debra Bass, President of Johnson & Johnson, refers to how marketers are now suffering from gorging on an inconsumable amount of data…
