Thinking Of Having Your Own Website?
Working together with digital marketers and web developers in building new website projects taught me this process which I continue to follow and redefine over and over to achieve efficiency and…
Framing Isn’t Exactly A Groundbreaking Topic
The Funniest Church Gathering Ever. A thin-faced man on the stage confessed, “I thought I would spare you the analysis and tell you upfront that I’m a sinner.” The audience…
How To Choose An Attribution Provider To Save Money And Boost Revenue
Author, April Tayson In an increasingly complex mobile environment, marketers need data they can rely on, and finding the right attribution provider can help you save money and grow your…
Fave Teams Up With Facebook To Offer Digital Gift Cards To Support Local Businesses In Singapore Amid Ongoing COVID-19 Pandemic
Fave is partnering with Facebook to promote digital gift cards (eCards) for local F&B, retail and hospitality businesses on its social media platforms. These digital gift cards provide a fast…
Bebop Asia and AKÏN Appointed To Promote K-startup Grand Challenge 2020 To Southeast Asia
Digital PR agency, Bebop Asia, and integrated marketing agency, AKÏN, have been appointed by the Korea IT Cooperation Center Singapore (KICC) to market Korea’s annual K-Startup Grand Challenge (KSGC 2020)…
Twitter Appoints The Hoffman Agency As PR Partner For Asia Pacific Hub
The Hoffman Agency has been appointed as Twitter’s public relations agency for Singapore and the Asia Pacific hub. The agency has been tasked with building Twitter’s brand presence in Singapore,…
Turning Crisis Management Into Risk Management
In the last four months we’ve been sailing in uncharted waters.The coronavirus has infected 3.8 million people, over 265,000 deaths. The scale of this crisis is unprecedented, there’s no blueprint…
Moving Walls Announces US Patent For Location-Based Media Audience Measurement
Moving Walls announced recently that the US Patent and Trade Office has awarded the company a patent US10587922B2 for “A System and Method for Viewership Measurement of a Particular Location…
Reaching Wider Audience With SHAREit
Marketing plays a major role in helping brands in identifying, anticipating and satisfying customer needs while also building a deeper connection with them. Marketing has been an ever evolving field…
Get To Know Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)
Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek 50, Business Insider’s “Most Powerful Women…
How Webinar Can Help Your Business?
I’ve been creating webinar campaigns every week for the last eight months and ever since I set up webinars using Zoom, I noticed something different this past week. The usual…
Print Advertising: Does It Stand A Chance Against Digital?
How many times have we seen people posting their comments online with scanned copies of newspaper articles with highlighted sentences or encircled texts attached? This debate whether print advertising has…
April Digital Economy Index: How COVID-19 Continues To Shift E-Commerce Trends
Quarantined at home, U.S. consumers spent the month of April flocking to online channels to purchase goods and services. That’s according to this month’s Adobe Digital Economy Index (DEI), which…
Indonesian Cash Aid Isn’t Enough To Cover Monthly Expense In Pandemic Time
Government’s Cash Transfer Assistance (BLT) of IDR600,000 in the time of Covid-19 pandemic is not enough to cover Indonesian average per capita monthly expenditure. In some provinces, even the money…
4As Redoubles Training Efforts To Support The Industry While Scoring Successes Through Continued Advocacy
The Association of Accredited Advertising Agents Malaysia (4As) has announced a slew of free training webinars during the MCO period when many agency staff are working from home. Khairudin Rahim,…
